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一份德国手游市场报告:开发人员主要以基于浏览器的策略游戏和MMORPG闻名 |出海德国游戏岛群第1期

2020-01-11 16:06:05

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德国(正式名称为德意志联邦共和国,FRG)是西欧的一个国家。根据2016年的人口普查,其人口为8200万,按人口规模计算,它在世界上排名第16位,在欧洲排名第二,尽管按地区仅排名世界第62位。

 

该国的首都是柏林。官方语言是德语。大约65%的人口是基督教徒。德国是一个经济快速增长的强大国家。其2016年人均GDP41,895美元。德国的货币是欧元。

德国是许多工业和技术领域的全球领导者,是第三大商品进出口国。它是一个生活水平很高的发达国家。它拥有完善的社会福利规定和全民医疗体系。人们非常重视保护环境和提供免费的高等教育。

 

德国以其伟大的哲学家,科学家,作家,政治领袖以及童话故事中的新天鹅堡而闻名,该城堡在迪士尼徽标中长期使用。

 

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德国手机游戏市场

 

2016年收入总计3.64亿美元。

 

预计每年将增长3.9%,到2021年将达到4.4亿美元。

 

2016年,移动用户在总人口中所占的比例为24.2%,到2021年应达到26.8%。

 

每用户平均收入(ARPU-21.66美元。

 

·                8.png      

 

在德国的移动平台上,Android是领先的操作系统(60.68%),其次是iOS36.8%);Facebook是领先的社交网络,占74.37%,与Pinterest19.77%)遥遥相望;Google是主要的搜索引擎(98.09%);三星是最大的设备制造商(40.58%),紧随其后的是苹果(36.8%);最受欢迎的MessengerWhatsApp。在平板电脑中,iOS65.79%位居榜首,而Android则为33.25%。

          

·      9.png

谁在德国玩手机游戏?

 

德国的游戏立法相对严格,例如,禁止销售包括Mortal Kombat在内的某些暴力游戏。

 

根据Mail.ru2015年的一项研究,德国玩家表现出对动作/冒险游戏,射击游戏,RPG和生活模拟游戏的偏爱。尽管战略游戏和射击游戏在欧洲大陆其他地区更受欢迎,但德国玩家在移动平台上的偏好通常与欧洲趋势相吻合。

        

·   10.png

德国手游开发商

 

德国开发人员主要以基于浏览器的策略游戏和MMORPG闻名。但是,许多浏览器游戏开发人员已成功将其热门游戏移植到了移动平台上。

 

德国游戏开发商-德国收入领先者:

 

  1. 好游戏

  2. 创新游戏

  3. Xyrality

  4. Aeria游戏

本地化为德语

 

德语是德国人,奥地利人,列支敦士登人和许多瑞士人所说的语言。它是德国,奥地利和列支敦士登的官方语言,也是瑞士,卢森堡和比利时的官方语言之一。它是仅次于中文,阿拉伯文,印地文,英语,西班牙语,孟加拉语,葡萄牙语,俄语和日语的世界上使用最广泛的语言。它也是在线使用第四大语言。德语是欧盟和许多其他国际组织的官方和工作语言。

 

它是印欧语系西日耳曼语分支的一部分。它的书面语言以拉丁字母为基础,并添加了三个表示变音符号(äöü)和连字Eszettß)的字素。

 

本地化为德文时,重要的是要意识到结果文本可能比原始资料大5-15%。

 

还值得考虑德国的审查法

 

在德国禁止以下物品:

 

  1. 纳粹符号的使用。

  2. 希特勒的图像。

  3. 描绘鲜血和人类受害者的暴力场面。在这种情况下,开发人员经常用机器人代替人类。

另一方面,我们没有找到证据来支持普遍认为德国玩家对第二次世界大战游戏具有独特态度的观点:《战车世界:闪电战》是德国100项最赚钱的游戏之一。

 


德国游戏主题活动分享报名

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GERMANY MOBILE GAME MARKET

OVERVIEW

Germany (official name—the Federal Republic of Germany, FRG) is a country in Western Europe. According to the 2016 census, its population is 82 million, putting it 16th in the world and 2nd in Europe by population size, although only 62nd in the world by area.

The country’s capital is Berlin. The official language is German. Around 65% of the population is Christian. Germany is a powerful nation with a fast-growing economy. Its GDP in 2016 was $41,895 per capita. Germany’s currency is the euro.

The world leader in a number of industrial and technological sectors, Germany is the third biggest exporter and importer of goods. It is a developed nation with a very high standard of living. It has well-established social welfare provision and a universal healthcare system. Much weight is given to protecting the environment and providing free higher education.

Germany is famous for its great philosophers, scientists, writers, political leaders, and for its fairytale Neuschwanstein Castle long used in the Disney logo.

MOBILE GAMES MARKET IN GERMANY

Revenue in 2016 totaled $364 million.

It is expected to grow by 3.9% a year, reaching $440 million in 2021.

In 2016, the percentage of mobile users among the general population was 24.2%, which should reach 26.8% by 2021.

Average revenue per user (ARPU)—$21.66.

In Germany on mobile platforms, Android is the top operating system (60.68%), with iOS coming in second (36.8%); Facebook is the leading social network with 74.37%, trailed at a distance by Pinterest (19.77%); Google is the dominant search engine (98.09%); Samsung is the top device manufacturer (40.58%), followed closely by Apple (36.8%); and the most popular messenger is WhatsApp. In tablets, iOS takes the top spot with 65.79% versus Android’s 33.25%.

WHO PLAYS MOBILE GAMES IN GERMANY?

Germany has relatively strict games legislation, e.g. the sale of certain violent games is prohibited, including Mortal Kombat.

According to a study by Mail.ru in 2015, German players show a preference for action/adventure games, shooters, RPGs, and life simulation games. German players’ preferences on mobile platforms are generally in line with European trends, although strategy games and shooters are more popular elsewhere on the continent.

GERMAN MOBILE GAMES DEVELOPERS

German developers are known mostly for browser-based strategy games and MMORPGs. However, many browser game developers have successfully ported their hit titles to mobile platforms.

German games developers—leaders by revenue in Germany:

 

  1. Goodgame

 

  1. InnoGames

 

  1. Xyrality

 

  1. Aeria      Games

LOCALIZATION INTO GERMAN

German is the language spoken by Germans, Austrians, Liechtensteiners, and many Swiss. It is the official language of Germany, Austria, and Liechtenstein and one of the official languages in Switzerland, Luxembourg, and Belgium. It is the most widely spoken language in the world after Chinese, Arabic, Hindi, English, Spanish, Bengali, Portuguese, Russian, and Japanese. It is also the fourth most widely used language online. German is an official and working language of the European Union and a host of other international organizations.

It is part of the West Germanic branch of the Indo-European language family. Its written language is based on the Latin alphabet with the addition of three graphemes signifying umlauts (ä, ö, ü) and the ligature Eszett (ß).

When localizing into German, it is important to be aware that the resulting text may be 5-15% larger than the source material.

It is also worth taking into account German censorship laws.

The following are banned in Germany:

 

  1. Use of      Nazi symbols.

 

  1. Images of      Hitler.

 

  1. Violent      scenes depicting blood and human victims. In this case, developers often      replace humans with robots.

On the other hand, we failed to find evidence to support the widely held belief that German gamers have a unique attitude to WWII games: World of Tanks Blitz is one of the 100 most profitable games in Germany.


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