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一份印度游戏市场报告:数字游戏如何占据数十亿美元的市场 |出海印度游戏岛群第2期

2020-01-11 15:59:19

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印度数字游戏产业发展迅速, 阿里巴巴等巨头支持 Paytm ,腾讯,YouzuNazara进行投资。 作为全球 排名前五的手机游戏国家之一,该行业的价值已超过8.9亿美元。和W i个上升曲线上的游戏的需求,T他现在全国有250家多家游戏开发公司,从仅252010年,至少有两个初创公司每个月来了。

 

估计表明,到2020年,印度的手机游戏市场规模将  达到11亿  美元,届时用户数量预计将达到6.28亿。  

 

游戏受欢迎程度的提高部分归因于公众对游戏的可及性增加;只需轻按屏幕,即可将游戏下载到智能设备上。显然,手机游戏的增长与印度智能手机采用率的上升同时发生,印度今年将拥有5.3亿智能手机用户。许多游戏开发商,例如Moon Frog99GamesPlaySimpleMech Mocha,都在利用智能手机使用量的增长来建立业务。

 

 “不断增长的智能手机用户为手机游戏市场创造了稳定的市场,因为用户一直在寻找新的娱乐方式,与日本游戏开发商AxelmarkTayutau合作的手机游戏发行商Flixy Games的创始人Felix Manojh说。随着无摩擦支付,廉价的数据费用和手机价格以及本地化内容,市场正在增长。

此外,该国日益壮大的中产阶级更愿意为内容付费,同时增加可支配收入

 

市场参与者

 

随着印度对游戏博彩的兴趣增强,通过整个行业的资金流向了越来越多的国家,海外投资和合作伙伴关系的增加主要来自中国。阿里巴巴支持的数字支付初创公司Paytm和香港的AGTech Holdings推出了游戏平台  Gamepind;在传奇游戏,英雄联盟,使命召唤魔兽世界等游戏中拥有股份的腾讯,   计划 今年在印度投资游戏,而 中国 游戏公司尤祖  去年在当地推出了休闲策略游戏。越南的StomStudio还与移动游戏发行商Gamesbond 合作,在印度开发了手机游戏。

 

尽管印度大多数手机游戏的平均每用户平均收入非常低,但赌场和战略类游戏除外,Manojh表示:随着市场的日趋成熟,该领域受到了越来越多投资者的关注,许多初创公司都在筹集资金来创造利基游戏。

 

在全球范围内,过去几年来,游戏业已成为免费游戏(F2P)的主流,平板电脑和智能手机游戏日益兴起,而Facebook游戏的兴衰却在上升,但在印度, F2P商业模式-在这种游戏可以免费下载,但随后通过制作广告赚钱。

 

2014年至2016年之间,印度的游戏下载量增长了一倍以上 “在下载方面,休闲和体育类游戏表现非常出色,” Manojh说。一项调查显示,移动游戏是三分之一以上印度人日常生活的一部分-40%的男性和35%的女性每周至少玩五天手机游戏。

 

对电子竞技的热情

 

同时,游戏化带来了一种新趋势,一些公司已迅速利用该趋势进行资本化。移动游戏出版公司Nazara Technologies的增长反映了人们对竞争性在线游戏或电子竞技的热情不断提高。它最近收购了游戏解决方案公司Nodwin Gaming 55%的股份,并计划在未来五年内投资2000万美元发展电子竞技。

 

Nazara首席执行官Manish Agarwal说:印度的电子竞技市场正在迅速发展,估计有400万爱好者。” “我们希望开发生态系统,以实现具有竞争力的在线和离线游戏,创建本地联赛并推动电子竞技成为印度观众的运动。

 

阿加瓦尔说,随着电子体育联盟(ESL)作为Nazara的投资者之一,该方法将包括围绕ESL OneESL Pro LeagueIntel Extreme MastersThe International等全球赛事的本地化内容创建,并吸引赞助商。这将极大地促进印度最佳电子竞技运动员的创建。

 

电竞公司争相从印度智能手机的爆炸性增长中获利

 

去年,也经营印度联赛的电子竞技创业公司eGamers ArenaWorld Cyber Arena合作,在印度举办了预选赛,以在中国举行冠军赛。甚至美国游戏技术公司Nvidia都在印度举办了5GamerConnect专题讨论会。

 

1月,U Cypher推广为电子竞技电视上的第一个多功能游戏平台,与MTV合作组织了U Cypher Championship,比赛的参赛队伍争夺约$ 80,000的奖池。

 

媒体公司开始注意到,有成千上万的人观看比赛现场直播,还有数以百万计的人在互联网上观看比赛,电子竞技很快将成为电视体育频道的主要内容。

 

游戏中的AI

 

毫无疑问,人们比以往任何时候都感兴趣。虚拟现实游戏在美国也是一个快速发展的垂直领域。数字广告迫使公司从大型角度看待游戏,通过游戏嵌入广告。

 

使这一切更加令人兴奋的是将人工智能引入了游戏。科技初创公司Absentia开发了Norah.ai,这是一款由AI驱动的工具,可用于快速创建和整合所有游戏元素。我们的引擎训练了超过4000万个数据点,它在每一步都产生了变化,从而为地形,3D模型和游戏环境等增加了无数种可能性,” Absentia联合创始人Shubham Mishra说。只需单击一个按钮,便会生成由100种不同变体组成的舰队,为开发人员提供了更多选择。

 

这意味着游戏开发人员不需要特别强大的硬件-他们将能够快速,经济地创建游戏的资产,包括故事,动画,甚至模型。而且,这一切都构成了快速发展的业务。

 


印度游戏主题活动分享报名

        youxi.jpg       



How Digital Gaming In India Is Growing Up Into A Billion-Dollar Market

The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in it. One of the top five countries for mobile gaming in the world, the industry is already worth over $890 million. And with the demand for games on an upward curve, the country now has more than 250 game development companies, up from a mere 25 in 2010, with at least two startups coming up every month.

Estimates suggest that India's mobile games market will be worth $1.1 billion by 2020, and number of users projected to become 628 million by then.  

The rise in the popularity of gaming is partly due to the increased accessibility that the public has to them; at the tap of a screen, one can download games onto a smart device. Evidently, the increase in mobile gaming has run in parallel to the rise in smartphone adoption in India, which is set to have 530 million smartphone users this year. Many game developers such as Moon Frog, 99Games, PlaySimple and Mech Mocha are capitalizing on the growth in smartphone usage to build their businesses.

“Rising smartphone users created a stable marketplace for mobile gaming sector, as users are constantly on the lookout for new forms of entertainment,” says Felix Manojh, founder of Flixy Games, a mobile game publisher that has partnered with Japanese game developers Axelmark and Tayutau. “The market is growing with frictionless payments, cheap data charges and mobile phone prices, and localized content.”

Furthermore, the country’s rising middle class is more willing to pay for content, complemented by increasing disposable income.

Big players in the market

With a larger appetite for gaming in India, there’s more money moving through the industry, with increased overseas investment and partnership, mostly from China. Alibaba-backed digital payments startup Paytm and Hong Kong's AGTech Holdings launched a gaming platform Gamepind; Tencent, which has stakes in legendary games like League of Legends, Call of Duty and World of Warcraft, is planning to invest in gaming in India this year, and Chinese gaming company Youzu launched local casual strategy games last year. Vietnam-based StomStudio also partnered with mobile game publisher Gamesbond to create mobile games in India.

Although most mobile games in India have a very low average revenue per user, except the casino and strategy genre games,  Manojh says, “As the market is maturing, the sector has been getting increasing attention from investors, with many startups raising funds to create niche games.”

Globally, over the last few years, the games industry has seen free-to-play (F2P) hit the mainstream, tablet and smartphone games have come into the ascendent and we’ve seen Facebook gaming rise and fall, but in India though, F2P business model – in which games can be downloaded for free, but then make money through adverts – continues its growth.

Between 2014 and 2016, game downloads in India more than doubled. “In terms of downloads, casual and sports genre games perform very well,” says Manojh. A survey reveals that mobile gaming is part of daily lives of more than one-third Indians — 40% men and 35% women play mobile games at least five days a week.

Enthusiasm for esports

Meanwhile, gamification has brought a new a trend upon which some firms have been quick to capitalize. Nazara Technologies, a mobile game publishing company, has seen growth that mirrors an increasing enthusiasm for competitive online gaming, or esports. It recently acquired a 55% stake in gaming solutions company Nodwin Gaming and plans to invest $20 million to develop esports over the next five years.

“Indian esports market is picking up steam, with an estimated four million enthusiasts,” says Manish Agarwal, CEO of Nazara. “We want to develop the ecosystem to enable competitive online and offline gaming, create local leagues and boost esports as spectator sports in India.”

With Electronic Sports League (ESL) as one of Nazara's investors, the approach, Agarwal says, is to include localized content creation around global events such as ESL One, ESL Pro League, Intel Extreme Masters and The International, and bring in sponsors. “This will give a massive boost to the creation of best esports players in India.”

Last year, eGamers Arena, an esports startup that also runs Indian League Gaming, partnered with World Cyber Arena to host qualifiers in India for a championship held in China. Even Nvidia, an American gaming technology company, organized five GamerConnect symposiums across India.

In January, U Cypher, promoted as the first multi-gaming platform on TV for esports, organized U Cypher Championship, in partnership with MTV, where teams competed for a prize pool of around $80,000.

Media companies are taking note, with thousands turning out to watch gamers play live and millions more watching on the internet, esports could soon become a staple of the TV sports channels.

AI in gaming

There’s no question that there’s more interest than there has ever been. Virtual-reality gaming is also a fast-evolving vertical in the country. Digital advertising is forcing companies to look at gaming in a big way, embedding commercials through games.

What makes all of this even more exciting is the introduction of artificial intelligence into gaming. Tech startup Absentia has developed Norah.ai, a AI-powered tool for quick creation and incorporation of all game elements. “Our engine is trained over 40 million data points, it generates variety at each step thereby adding countless number of possibilities to the terrains, 3D models and game play environments among others,” says Shubham Mishra, co-founder of Absentia. “At the click of a button, a fleet of 100 different variants are generated, empowering the developers with more options.”

This means that games developers don’t need to have particularly powerful hardware — they will be able to create assets for games, ranging from story, to animations, and even models quickly, and affordably. And, it's all adding up to a fast-growing business.


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