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世界范围内的新加坡在线品牌将走向国际! |出海新加坡电商岛群第14期

2020-01-11 14:34:13

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世界范围内的新加坡在线品牌将走向国际

国际销售为新加坡的电子商务公司贡献了35%的收入,其中92%的企业所有者已准备好进行国际交易。

 

Visa开展的全球商户电子商务研究表明,这些组织中的96%相信拥有国际业务是五年内成功的关键,这一点不足为奇。这项调查对1,000名在包括新加坡,澳大利亚,中国和德国在内的10个市场具有电子商务能力的公司工作的C级高管和企业主进行了调查。这项研究与Wakefield Research的研究同时进行。

 

调查发现,新加坡已有72%的电子商务公司正在处理跨境销售。然而,在这项研究中,这座城市国家将自己与其他市场区分开来,当时有50%的企业将文化障碍视为向海外扩张的一个问题。

 

该研究表明,新加坡企业主表示在扩展工作中缺乏支持,其中98%的企业指出,企业解决方案往往倾向于大型企业。

 

不过,他们很快就会有理由为之欢呼,因为94%的人表示年终假期产生了其年收入的25%以上。

 

Visa的新加坡和文莱地区经理Kunal Chatterjee表示:“去年12月在新加坡的电子商务销售额比去年同期增长了20%以上。跨境电子商务占电子商务总支出的近25%,这很可能是由于许多国际商人在节日期间保持年终销售额。”

 

Visa说,拥有国际影响力对于使公司抓住这种机会至关重要。在全球范围内,在线销售的企业中有66%表示他们拥有国际客户,这些客户的销售额占这些公司收入的31%。

 

出售给国际客户的组织中,约有51%需要帮助优化其国际在线销售流程。

 

该研究还发现,有44%的受访者强调了在跨境电子商务服务中提供快速交付的重要性,而41%的受访者则表示易于结帐,而41%的受访者则指出提供便捷的付款方式。

 

根据调查,没有跨境销售的公司中有66%计划在不久的将来这样做,而90%的公司希望在未来三年内这样做。在尚未进行国际扩张的87%中,有37%指出接受和处理国外交易是主要障碍,而42%则提到了运输问题。

 

             

 

联想旨在通过京东提供定制的企业产品

京东和联想宣布了计划在未来三年内出售价值100亿日元(11亿英镑)的后者企业产品

 

十年来,利用新的“企业对制造商”(B2M)平台来提供定制的产品和服务。

 

两家中国公司已经是“长期合作伙伴”,它们表示联想将通过京东的企业采购平台为企业客户提供完整的产品线。他们还计划启动B2M平台,为这些客户提供定制产品和服务的能力。

 

两家合作伙伴已经共同提供客户服务,包括交付和安装,硬件维护,设备维修和更换以及IT支持。

 

现在,该联盟将利用京东的企业在线采购渠道,京东商业和物流网络,使大型企业以及中小型企业都能够定制其产品。

 

此外,联想的智能服务基础设施和遍布900个城市的2,000多个服务站的生态系统将与京东的服务系统集成。

 

这家中国电子商务运营商在其JD Business采购平台上拥有700万以上的企业客户。

 

京东表示,各组织之间的先天差异给企业对企业行业带来了巨大挑战,从而在很大程度上提供了开发定制产品的机会。

 

它说,新的B2M平台将使JD Business上的企业客户能够提交他们的个性化需求,然后Lenovo将根据其个性化需求设计和制造产品。

 

京东商务总裁宋春正说:“数字化转型极大地影响了企业采购部门。京东作为中国最大的零售商,致力于简化各种规模企业的采购流程。与联想的合作伙伴关系提供了一种开拓性的解决方案,我们希望利用京东的大数据能力来不断改进传统企业采购部门的定制化。”

 

新加坡数字银行必须专注于个性化参与

新加坡的新数字银行将需要专注于建立信任和提供个性化参与,以使消费者脱离传统银行。

 

Forrester高级分析师Zhi-Ying Barry表示,随着消费者对“移动优先,实时,上下文相关且引人注目的”数字产品,服务和体验的需求不断增长,新加坡为数字银行提供了“诱人的温床”。研究公司的报告《新加坡银行业的风云突变》中介绍了电子商务和渠道战略。

 

这座城市州于2019年6月表示,计划向非银行业者发行多达五份数字银行牌照。

 

巴里说,数字银行正在吸引精通数字,移动优先的新加坡消费者。特别是,“渐进的先驱者”(Forrester定义为更愿意尝试新技术的消费者)更可能考虑在未来两年内转向数字银行。

 

这位分析师援引该公司的研究结果说,该国70%的在线消费者已经在智能手机上进行银行业务,其中45%的人说他们访问了一家银行分支机构进行银行业务。

 

但是,要打入市场,数字银行将必须克服信任障碍,因为本地消费者倾向于信任传统银行而不是新的数字进入者。巴里说,新加坡人还认为在职者能够更好地改善其财务状况。她说,只有51%的在线消费者对在网上使用其财务数据感到安全,并指出这一数字是Forrester调查的亚太市场中最低的。

 

             

 

除了赢得消费者的信任外,数字银行还不断提供个性化的价值来推动互动。

 

分析师说:“数字银行需要在考虑客户最大利益的情况下设计其价值主张,数字体验和运营模式。”她指出了大华银行在泰国的TMRW,该应用程序设计针对的是千禧一代,他们更喜欢在手机上进行银行存款。她说,该应用程序缺少传统的菜单,而是向用户学习以个性化前期功能和信息以满足个人需求。

 

巴里说,该数字银行还建立了一个参与实验室(eLab),致力于利用技术和行为洞察力来加深客户的参与度和忠诚度。她说,eLab的跨职能团队由数据和行为科学家组成,致力于确保在TMRW应用程序上进行的数字对话是相关,熟悉和直观的。

 

她补充说,数字银行还应专注于帮助客户满足其生活方式的需求。

 

巴里说:“数字银行的成功将取决于他们通过数字生态系统合作的能力,以扩展其可以为客户或合作伙伴的客户提供的价值。一旦他们建立了基准信任水平,我们预计新加坡的新参与者将通过专注于特定生活方式需求(例如住房,旅行或健康)的丰富银行业务和非银行业务吸引客户。”



新加坡电商活动分享报名

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Going International Means the World to Singapore Online Brands

 

In this edition of Weekly Focus APAC: Going International Means the World to Singapore Online Brands; Lenovo Aims to Offer Customised Enterprise Products via JD.com; and Singapore Digital Banks Must Focus on Personalised Engagement.

 

Going International Means the World to Singapore Online Brands

International sales contribute 35% of revenue for e-commerce companies in Singapore, where 92% of business owners are ready to handle international transactions

 

Not surprising then that 96% of these organisations believed having an international presence was key to their success in five years, according to Visa’s Global Merchant eCommerce study. The survey polled 1,000 C-level executives and business owners who worked at companies with e-commerce capabilities in 10 markets, including Singapore, Australia, China, and Germany. The study was conducted alongside research from Wakefield Research.

 

It found that 72% of e-commerce companies in Singapore already were handling cross-border sales. The city-state, however, set itself apart from other markets in the study when 50% of these businesses cited cultural barriers as an issue when expanding overseas.

 

The study revealed that Singapore business owners expressed a lack of support in their expansion efforts, with 98% noting that business solutions tended to favour larger organisations.

 

They soon would have reasons to cheer, though, since 94% said the year-end holiday season generated more than 25% of their annual revenues.

 

Visa’s country manager for Singapore and Brunei, Kunal Chatterjee, said: “In Singapore, e-commerce sales in December last year increased more than 20% compared to the year before. Cross-border e-commerce contributes close to 25% of total e-commerce spend, likely due to many international merchants holding year-end sales during the festive season.”

 

Having an international presence would be critical in enabling companies to tap such opportunities, according to Visa. Globally, 66% of businesses that sold online said they had international customers, from which sales accounted for 31% of these companies’ revenue.

 

Some 51% of organisations that sold to international customers needed help optimising their international online sales processes.

 

The study also found that 44% of respondents underscored the importance of offering quick delivery in cross-border e-commerce services, while 41% cited easy checkout and 41% pointed to providing convenient payment methods.

 

According to the survey, 66% of companies that did not sell cross-border planned to do so in the near future, with 90% looking to do so in the next three years. Amongst 87% that had not expanded internationally, 37% pointed to accepting and processing foreign transactions as a key barrier, while 42% cited shipping issues.

 

Lenovo Aims to Offer Customised Enterprise Products via JD.com

JD.com and Lenovo have unveiled plans to sell ¥10bn (£1.1bn) worth of the latter’s enterprise products over the next three

 

years, tapping a new “business-to-manufacturer” (B2M) platform to offer customised products and services.

 

Already “long-time partners”, the two Chinese companies said Lenovo would offer its complete line of products for enterprise customers via JD.com’s enterprise procurement platform. They also planned to launch a B2M platform to offer these clients the ability to customise products and services.

 

The two partners already jointly offer customer service covering delivery and installation, hardware maintenance, equipment repair and replacement, and IT support.

 

This alliance now would tap JD.com’s enterprise online procurement channel, JD Business, and logistics network to enable both large companies as well as small and midsize businesses to tailor their offerings.

 

In addition, Lenovo’s smart service infrastructure and ecosystem of more than 2,000 service stations across 900 cities would be integrated with JD.com’s service system.

 

The Chinese e-commerce operator has more than 7 million enterprise customers on its JD Business procurement platform.

 

Innate differences amongst organisations had posed significant challenges for the business-to-business industry, resulting in a largely untapped opportunity to deliver customised products, said JD.com.

 

It said the new B2M platform would enable enterprise customers on JD Business to submit their individual requirements, based on which Lenovo then would design and manufacture the products according to their customisation needs.

 

JD Business president Song Chunzheng said: “The digital transformation has greatly impacted the enterprise procurement sector. As China’s largest retailer, JD.com is committed to efforts to streamline the procurement process for enterprises of all sizes. The partnership with Lenovo provides a pioneering solution and we expect to leverage JD’s big data ability to continuously improve the customisation for the traditional enterprise procurement sector.”

 

Singapore Digital Banks Must Focus on Personalised Engagement

New digital banks in Singapore will need to focus on building trust and providing personalised engagement to pull consumers away from traditional banks.

 

With its consumers’ growing demand for “mobile-first, real-time, contextualised, and compelling” digital products, services, and experiences, Singapore presented an “attractive breeding ground” for digital banks, said Zhi-Ying Barry, Forrester’s senior analyst for e-business and channel strategy, in the research firm’s report The Coming Upheaval In Singapore’s Banking Landscape.

 

The city-state said in June 2019 that it planned to issue up to five digital banking licenses to non-bank players.

 

Barry said digital banks were appealing to digitally savvy, mobile-first Singapore consumers. In particular, “progressive pioneers”–whom Forrester defined as consumers who were more open to trying out new technologies–were more likely to consider switching to a digital bank within the next two years.

 

Citing the firm’s research, the analyst said 70% of online consumers in the country already conducted banking activities on a smartphone, with 45% saying they visited a bank branch to conduct banking activities.

 

To penetrate the market, however, digital banks would have to overcome the trust barrier since local consumers tended to trust traditional banks more than new digital entrants. Singaporeans also believed incumbents were better able to help improve their financial well-being, Barry said. Just 51% of online consumers felt safe using their financial data online, she said, noting that this figure was the lowest amongst Asia-Pacific markets Forrester surveyed.

 

Apart from addressing consumer trust, digital banks also continuously deliver personalised value to drive engagement.

 

“Digital banks need to design their value proposition, digital experience, and operating model with the customer’s best interests in mind,” the analyst said. She pointed to UOB’s TMRW, in Thailand, which app design targeted Millennials who preferred to bank on their mobile phones. The app lacked a traditional menu, instead, learning from its users to personalise upfront functions and information to individual needs, she said.

 

The digital bank also set up an Engagement Lab (eLab) dedicated to using technology and behavioural insights to deepen customer engagement and loyalty, Barry said. The eLab’s cross-functional team comprised data and behavioural scientists and worked to ensure digital conversations conducted on the TMRW app were relevant, familiar, and intuitive, she said.

 

She added that digital banks also should focus on helping customers with their lifestyle needs.

 

Barry said: “Digital banks’ success will depend on their ability to partner through digital ecosystems to extend the value they can deliver to their customers or their partners’ customers. Once they’ve established a baseline level of trust, we expect new players in Singapore to engage customers with enriched banking and nonbanking offerings that focus on specific lifestyle needs like housing, travel, or health.”

 


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