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土耳其电商
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土耳其互联网用户渗透率高达48.9%,给予电子商务巨大发展空间|出海土耳其电商岛群第4期

2020-01-10 15:55:57

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与其他欧洲国家相比,土耳其的电子商务有点落后。不足为奇,因为土耳其常常很难与其他欧洲国家相比。但是,尽管该国被称为发展中经济体,但当我们查看其电子商务时,情况却截然不同。


 

从土耳其的互联网用户渗透率来看,这一比例为48.9%,与巴西(49.3%)或中国(46%)等发展中经济体相符。就像上述国家一样,土耳其也有相当年轻的数字人口。事实上,2012年,土耳其的平均年龄为29.7岁,其互联网年龄比西欧任何国家都要年轻。eMarketer表示201212月,其互联网人口中有近70%的年龄不到35在所有这些互联网用户中,有将近四分之一表示,在20134月的一项民意调查中,他们已经在网上进行了购买。

 

当我们看一下土耳其房地产公司提供给我们的一些数字时,我们发现土耳其几乎一半的互联网消费者购买了衣服和体育用品,而四分之一的人在网上订购了电子设备,有25.6的人购买了家庭用品。20%的人订购了旅行安排,例如交通票或租车,而15.9%的人订购了书籍,杂志或报纸。在网上订购的食品或杂货的比例较小,为15.7%。

 

正如我们所说,今年1674岁的土耳其人的互联网使用率为48.9%;去年这个百分比是47.4%。因此,我们会说,它正在增长,但没有那么快。但是与此同时,许多土耳其人正在将其功能手机切换到智能手机,因此在未来几年中,互联网的使用量可能会进一步增长。这也是今年7月份发布的Euromonitor International报告中的数字所预测的,因为该报告预计,智能手机的普及率将在2012年至2017年之间增长124.4%。而且,当智能手机用户开始使用移动互联网时,他们会经常使用它,eMarketer说。十分之九的土耳其智能手机用户每天都有使用手机上网。深受零售商欢迎的目标!

 

在即将到来的电子商务市场上也有利于土耳其的事实是,该国的信用卡和借记卡普及率很高。土耳其的基础设施也不错,因此在线订购的商品几乎可以在一两天内交付到任何地方。

 

 


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Ecommerce Turkey is not like in other EU countries

Ecommerce in Turkey is, compared with other European countries, kind of a laggard. Not that big of surprise, as Turkey is often hard to compare with other European countries. But although the country is known as a developing economy, when we look at its ecommerce it’s a different story.

Looking at the internet user penetration in Turkey, with 48.9% it’s in line with developing economies like Brazil (49.3%) or China (46%). And Turkey also has a quite young digital population, just like the aforementioned countries. As a matter of fact, with a median age of 29.7 years old in 2012, Turkey is on the internet younger than any country in Western Europe. Almost 70% of its internet population was younger than 35 years old in December 2012, eMarketer says. And of all those internet users almost one-quarter said, in an April 2013 poll, they had made a purchase online.

When we look at some numbers, brought to us by Turkey Real Estate, we see that almost half of internet consumers in Turkey bought clothes and sports goods, while a quarter order electronic equipment online and 25.6 boughts household goods. Twenty percent ordered travel arrangements like transport tickets or car hire, while 15.9% ordered books, magazines or newspapers. A smaller percentage, 15.7%, ordered foods or groceries online.

As we said, internet usage by Turkish people aged 16 to 74 year old was 48.9% this year; last year this percentage was 47.4%. So, it’s growing, but not that fast, we would say. But at the same time, a lot of Turks are switching their feature phones for smartphones, so maybe the internet usage will grow some more in the next few years. That’s also what the numbers predict in a Euromonitor International report published in July this year, as it projected that smartphone adoption would increase 124.4% between 2012 and 2017. And when smartphone users start using mobile internet, they’ll use it frequently, eMarketer says. Almost nine in ten Turkish smartphone owners used their phones to go online every day. A welcome target for etailers!

What also speaks in favor of Turkey as an upcoming ecommerce market is the fact the country has a high credit card and debit card penetration. Turkey also has a decent physical infrastructure, so online ordered goods can be delivered almost anywhere within a day or two.


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