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电商巨头亚马逊在德国测试“捆绑发货”!|出海德国电商岛群第1期

2020-01-04 20:04:58

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亚马逊正在德国测试其亚马逊日服务。有了这项服务,Prime会员可以在自己选择的一天捆绑和运送订单。亚马逊节旨在节省包装材料和快递员的无数旅行,并防止多次交付尝试。

 

亚马逊去年2月在美国首次推出了亚马逊日。现在,它正在德国测试该服务。它实际上是在测试允许Prime会员控制交货时间的不同程序。

减少交付尝试

 

亚马逊日活动中,亚马逊希望节省成本并采取更加气候友好的行动。捆绑交付应防止交付公司每周多次与客户联系。同时,预期某人在预期日期在家的可能性将大大增加。

减少包装浪费

 

亚马逊日的另一个好处是,捆绑产品可以以大包装的形式带给客户,这意味着不再需要将每种产品都用纸箱或塑料包装。

Zalando也正在测试捆绑交付

 

这个想法是,在德国进行测试之后,这家美国电子商务巨头将很快向该国的所有Prime用户提供该服务。但是,亚马逊并不是唯一尝试捆绑交付的零售巨头。时装零售商Zalando也正在测试这种服务,作为Zalando做更多战略的一部分,该战略希望转变为对人类和地球产生积极影响的可持续时装平台。

 

 


德国电商活动分享报名

             

 


 

Amazon tests bundled deliveries in Germany

Amazon is testing its Amazon Day service in Germany. With this service, Prime members can have their orders bundled and shipped on a day of their choice. Amazon Day is meant to save packaging material and countless trips from the courier and to prevent multiple delivery attempts.

 

Amazon first introduced Amazon Day in the US last February. Now, it’s testing the service in Germany. It’s actually testing out different programs that allow Prime members to control the delivery time.

Less delivery attempts

 

With Amazon Day, Amazon wants to save costs and to act more climate-friendly. The bundled delivery should prevent customers to be approached by a delivery company several times a week. At the same time, the likelihood that someone is at home at the desired date is expected to increase significantly.

Less package waste

 

Another benefit of Amazon Day is that bundled products can be brought to the customer in one big package, meaning there’s no need any more to have every single product wrapped in carton or plastic.

Zalando is also testing bundled deliveries

 

The idea is that after the test phase in Germany, the American ecommerce giant will soon make the service available to all Prime users in this country. Amazon however isn’t the only retail giant experimenting with bundled deliveries. Fashion retailer Zalando is also testing such a service, as part of Zalando’s ‘Do more’ strategy in which it wants to transform into a sustainable fashion platform with a positive impact on people and earth.


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