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一份巴西手游市场报告:巴西游戏市场价值5.21亿美元,其中59%来自手机游戏! |出海巴西游戏岛群第2期

2020-01-04 17:24:53

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总览

巴西是南美最大的国家。按面积(8,515,770平方公里)是世界第五大国家,按人口(205,737,996)排名第六。巴西涵盖了多个自然区:热带雨林,南美大草原,热带稀树草原和半荒漠。亚马逊值得一提:地球上所有淡水的五分之一可以在那找到。

 

用几句话来形容,巴西是:海滩,狂欢节,美丽的风景,咖啡,当然还有足球。男女中几乎有75%的巴西人是足球迷。男孩和女孩从小就玩游戏,他们到处玩:在沙滩上,在大街上以及在特殊地点。巴西是主要的人才生产线,为世界一流的足球俱乐部提供一流的球员。巴西的每个孩子都梦想着成为一名足球运动员。

 

对于巴西人来说,生活就是为了庆祝,里约热内卢绚丽的狂欢节正是这种哲学的结晶。在整整四天的时间里,巴西人从黎明到黄昏跳舞和聚会。而且,没有人对诱人的服装或展示的皮肤感到惊讶。在巴西,关注女性的身体并不是一件可耻的事情,称赞女性的身后是完全正常的。

狂欢节的庆祝活动确实有宗教根源:这是巴西人纪念大斋节的开始。如今,音乐节已从宗教庆祝活动转变为旅游盛会。

 

             

 

采矿和农业是巴西经济的支柱。巴西开采了大量矿物质(铁矿石,磷矿,金等)。巴西是世界上最大的苹果,咖啡和甘蔗出口国。其其他主要出口产品包括运输设备,车辆和鞋子。您的一双鞋完全有可能来自巴西。巴西是葡萄牙的前殖民地,这就是该国讲葡萄牙语的原因。虽然没有所谓的巴西语言,但巴西人民不会讲标准的欧洲葡萄牙语。他们说葡萄牙语是一种特殊的方言,尽管许多语言学家都认为方言和原始语言之间的区别微不足道。

 

该国不同阶层之间的收入差距巨大。巴西的贫民窟被认为是地球上最危险的地方,专家们承认,巴西是世界上发展中国家中最暴力的国家:拜访里约热内卢的游客中有23%成为巴西罪犯的受害者。不幸的是,对于该国许多人来说,没有其他生存方法。官方数据显示,巴西的失业率为13%,2017年年轻人中的失业率上升至30%。现实情况可能更加严峻。

 

巴西的手游市场

 

根据Statista的数据,2018年巴西游戏市场价值5.21亿美元,其中59%来自手机游戏。以货币计算,市场份额为3.07亿美元。到2022年,这一市场预计将增长到6.81亿美元,其中手机游戏将产生3.87亿美元的利润。

 

             

 

将这些数字与NewZoo的报告进行比较很有趣。该分析机构表示2018年巴西游戏市场的规模为15亿美元。数字上的差异可能与用于计算活跃受众的方法有关。根据Statista的数据2018年巴西的游戏玩家有5080万,但NewZoo声称游戏玩家增加了50%,达到7570万。相信谁是个人喜好问题,但是我们将使用Statista的数字,原因很简单,在利润预测方面,悲观主义比乐观主义更安全。

 

根据Statista的数据,2018年有45%的人口使用移动互联网。到2022年,这一数字将显着上升,达到53%。巴西的移动互联网价格比俄罗斯高,并以预付费数据包的形式出售。例如,移动运营商TIM提供了5 GB的捆绑包,可出售69里亚尔,约合1,200卢布。一些运营商拥有更好的交易,而一些运营商则以更高的价格提供了改进的互联网连接和更广泛的4G覆盖。

 

手机游戏领域最大。它最近超过了PC和主机游戏市场,并且还在继续增长。

 

巴西游戏市场的增长率显示出放缓的迹象。2018年,与前一年相比增长了9.8%,到2022年,这一数字将降至4.3%。直到2021年,增长的主要动力将是可下载的游戏。

 

但是,市场距离成熟还很远。根据Statista的数据,2018年游戏渗透率仅为24.1%。到2022年,这一数字预计将略增至27%。作为比较,在日本,大约有65%的人口在移动设备和固定平台上玩游戏。

 

巴西市场的低增长率很大程度上可以归因于该国收入分配不均。巴西手游在2018年的ARPU仅为6.43美元,比ARPU领导者之一的美国小九倍。预计该指标到2022年将增长到6.93美元。换句话说,巴西人将其他费用优先于游戏内购买。在许多方面,这使得巴西市场对移动开发者的前景不佳。

 

             

 

但是,故事还有另一面。根据Chartboost的数据,在Android上获取用户的费用仅为开发人员0.30美元,而对于iOS播放器,开发人员只需支付0.70 USD。这比所有发达国家都便宜。但是从经济角度来看,购买巴西交通的成本效益值得商.。与美国,加拿大或欧洲的受众合作更有利可图。我们建议开发人员仅在上述渠道已用尽时考虑巴西市场。

 

谁在巴西玩手机游戏?

 

在巴西,男性比女性更有可能玩游戏(男性中56.8%,女性中43.2%)。但是,女性更有可能玩手机游戏,而男性更有可能在固定平台上玩。有趣的是,女性游戏玩家的数量正在逐年增加。

 

             

 

不同性别的代表喜欢不同的体裁。

 

*根据Pesquisa Game Brasil 2016的数据。

 

NewZoo称,所有游戏玩家中有12%对电子竞技感兴趣。毫不奇怪,巴西最受欢迎的电子竞技是FIFA59%的玩家定期观看视频流。

 

在游戏玩家中占最大比例的年龄段(2534岁的人群)占巴西游戏玩家的32.3%。3544岁的玩家占29.7%。年轻的游戏玩家(1824岁)占总数的25.1%。不出所料,老一辈对互动娱乐的兴趣降低了:年龄在45岁至54岁之间的玩家占总数的10.9%,而55岁以上的玩家仅占2.1%。

 

根据Statista的一项调查,有25.3%的游戏玩家表示他们的收入较低。35.1%的用户认为他们的收入是平均水平。39.6%的游戏玩家说他们有很高的收入。

 

201810月底,巴西排行榜上的头把交椅Garena Free Fire,这是Garena的一款皇家战斗风格手机游戏。图表中代表了三种相同类型的游戏。皇家大逃杀类型的流行并没有消失,巴西玩家的下载数量就是证明。

 

             

 

当看巴西十大最受欢迎的游戏时,很难发现与西方趋势的任何真正的偏离。与亚洲国家最受欢迎的游戏与西方国家的游戏排行榜相比,这尤其引人注目。巴西玩家也非常忠于Supercell的两个领先项目:《皇家部落冲突》和《部落冲突》。

 

巴西游戏玩家更喜欢 Android设备而不是Apple产品:85.16%的用户使用带有Google操作系统的设备;iOS智能手机的所有者仅占11.47%。第三流行的移动操作系统是Windows,其市场份额为1.39%。

 

在设备方面,三星手机名列前茅。42.16%的用户拥有三星手机。其次是摩托罗拉,该国21.75%的居民都在使用摩托罗拉。第三名和第四名分别是苹果和LG,分别占有11.47%和11.34%的份额。

 

巴西实际上只有一个搜索引擎-Google99.32%的巴西人使用它。考虑到这一事实,讨论其他搜索引擎毫无意义。

 

巴西的主要社交网络是Facebook52%的人口使用它。其次是YouTube25.86%)和Pinterest11.01%)。有趣的是,Instagram在巴西不是很受欢迎:只有2.44%的巴西人在此社交网络上积极分享他们的照片。

 

巴西人的文化化

 

很难确定所有巴西人拥有的任何特定文化属性。这是由于该国幅员辽阔,居住在巴西的族裔群体众多。然而,团结所有巴西人的一件事是对生活,狂欢节,节日,音乐以及当然还有足球的一种不可思议的热情。巴西人非常活跃于社交活动,他们喜欢聊天,因此应用程序中社交功能的存在将使它受益。

 

种族主义在巴西不是问题。在整个历史中,该国遇到并吸收了许多其他文化,巴西人对与自己不同的人开放和友好。许多巴西人对种族歧视的想法感到震惊。因此,开发人员不太可能听到巴西人抱怨其游戏中特定种族的代表性或缺乏代表性。巴西人对少数族裔持相同的看法:他们不在乎您爱的人或表达方式。

 

巴西人的概念是“ jeitinho brasileiro”或巴西人的处事方式。这句话涵盖了生活的所有领域,囊括了巴西人的毫不在意态度以及他们以最小的努力解决难题的能力。结果,绝大多数巴西人非常懒惰,腐败在该国盛行。

 

对美丽的崇拜在巴西很显着。它在世界上任何地方都拥有最多的整容手术程序。女性更有可能选择整容手术,但也有一些男性想要使自己的身体或脸部更美丽的例子。不仅如此,这还将扩展到手机游戏中-宣传资料中的精美人物将为您的安装转化量增加几个百分点。

 

另一件事:巴西人是快乐的人。他们中的大多数人都是贫穷的,但这并不能阻止他们享受各种形式的生活。他们面对问题时会笑,即使在最坏的情况下也总是注意到优点,并尝试只关注积极方面。

 

像俄罗斯一样,在巴西,盗版也存在重大问题。大多数巴西人的收入低,意味着他们根本没有钱支付娱乐。这意味着即使是流行的游戏也可能不会为开发人员带来利润。在这种情况下,最有利可图的获利策略是带有游戏内广告的F2P

 

巴西手游开发商

 

GameDevMap报告称,巴西有57家公司从事游戏开发。我们应该指出,没有本地大型开发商,只有海外大型公司的子公司。迪斯尼互动工作室,GameloftRiot Games和育碧在巴西开设了办事处。

 

但这并不意味着该国没有游戏开发商。最大的是:

 

  1. 霍普隆

  2. 阿奎里斯

  3. 欧塔贡

  4. 看得见的工作室

  5. Webcore游戏

  6. Insolita Studios

  7. my

  8. 龙头

  9. 阿森特

  10. 盖亚

  11. Kokku(在《狙击手:幽灵战士3》中工作)

  12. Gazeus游戏

  13. 长帽屋

有趣的是,巴西最成功的游戏公司之一是Tectoy,该公司在为世嘉制作游戏机和发行游戏方面扬名。它的发展与Dendy非常相似,只是Tectoy立即与该公司签署了正式合同。

 

Tectoy参与了Zeebo的开发工作,Zeebo是发展中国家的预算控制台,于2009年发布。该项目没有成功:该公司仅售出了30,000台控制台,预计销售了600,000台。

 

本地化为巴西葡萄牙语

 

巴西没有官方语言,尽管事实上巴西葡萄牙语与巴西葡萄牙语是等效的,因为绝大多数人口都说巴西葡萄牙语。

 

巴西葡萄牙语与欧洲葡萄牙语的主要区别在于语音上。非洲和巴西土著文化对巴西人的文化和语言产生了重大影响,这解释了大量借用词。欧洲葡萄牙语也受到法语和英语的影响,法语和英语与拉丁美洲的联系很少。

 

阅读规则上的差异。在巴西葡萄牙语中,ou的发音类似于ô,以rl结尾的单词在发音时通常会完全丢弃这些字母,lh在葡萄牙语中发音为l',在巴西为j。许多名词和动词的结尾s经常被省略:巴西人说,用casa而不是casas代替,nóshavemo代替nósHavemos甚至nós都是fruta而不是nóscomemos fruta

 

南美说话者的发音比旧世界居民的发音流畅。声音通常会被拉伸和强调(例如éverdaaade,nooossa,seja bem-viiindo)。

 

各个声音的发音也有所不同。巴西人的r通常发音为hr之间的某物,而que则轻声发音:ki(e),其中i的发音介于eee之间(在葡萄牙,que发音为hard keh)。

 

与葡萄牙语相比,巴西葡萄牙语被认为比欧洲葡萄牙语更容易理解,因为在葡萄牙,发音通常是流畅的,听起来有些乱码和模糊,并吞下了一些元音。

 

巴西葡萄牙语的北部和南部方言也明显不同。北部方言更接近欧洲葡萄牙语,尽管在主要城市(巴西利亚,圣保罗,里约热内卢),您更有可能听到南部方言。

 

今天在巴西讲葡萄牙语的葡萄牙语至少有16种。这与该国的地理分布和历史因素有关:该国脱离葡萄牙独立后,世界各地的人们开始移民到巴西。来自里约热内卢的人们说巴西葡萄牙语的版本最接近欧洲葡萄牙语。

 

本地化是巴西玩家的一大亮点。根据Pesquisa Game Brasil 2016的研究,游戏者仅将价格,特许经营的受欢迎程度和媒体评论放在本地化之前,作为影响其购买游戏决定的因素。

 

 


巴西游戏主题活动分享报名

             

 


 

BRAZILIAN MOBILE GAME MARKET

OVERVIEW

Brazil is the largest country in South America. It is the fifth largest country in the world by area (8,515,770 km²) and the sixth largest by population (205,737,996). Brazil encompasses several nature zones: tropical rainforests, pampas, savannas and semi-deserts. The Amazon deserves its own mention: one-fifth of all the fresh water on the planet can be found there.

To describe it in a few words, Brazil is: beaches, carnivals, stunningly beautiful landscapes, coffee and, of course, football. Almost 75% of Brazilians of both genders are football fans. Boys and girls play the game from a young age, and they play everywhere: on the beach, in the street, and at specially built sites. Brazil is a major talent production line, supplying the world’s premier football clubs with top-class players. Every kid in Brazil dreams of growing up to be a footballer.

For Brazilians, life is for celebrating, and the flamboyant carnival in Rio de Janeiro is the distillation of this philosophy. For four whole days, Brazilians dance and party from dawn till dusk. What’s more, no one bats an eye at the provocative outfits or the skin on display. In Brazil, paying attention the female body is not a shameful thing, and complimenting a woman’s behind is perfectly normal.

The carnival celebration does have religious roots, however: it is how Brazilians mark the beginning of Lent. Today, the festival has shifted from being a religious celebration to a tourist extravaganza.

Mining and agriculture are the backbone of the Brazilian economy. A huge amount of minerals are mined in Brazil (iron ore, phosphorites, gold, and more). Brazil is the world’s biggest exporter of apples, coffee and sugar cane. Its other main exports include transport equipment, vehicles and shoes. It’s wholly possible that one of your pairs of shoes comes from Brazil.Brazil is a former colony of Portugal, which is why the country speaks Portuguese. While there is no language called “Brazilian”, the people of Brazil do not speak standard European Portuguese. They speak a special dialect of Portuguese, although many linguists agree that the differences between the dialect and the original language are insignificant.

The country has huge income disparity between different segments of the population. Brazil’s favelas are considered some of the most dangerous places on Earth and experts acknowledge that Brazil is the most violent country among the world’s developing nations: 23% of tourists who visit Rio de Janeiro fall victim to Brazilian criminals. Unfortunately, for many people in the country, there is no other way to survive. Official data shows that unemployment in Brazil is at 13%, rising to 30% among young people in 2017. The situation is likely even more dire in reality.

THE MOBILE GAMES MARKET IN BRAZIL

According to Statista, in 2018 the Brazilian games market was worth 521 million USD, 59% of which was attributed to mobile games. In monetary terms, the market share is 307 million USD. By 2022, the market is expected to grow to 681 million USD, with mobile games generating 387 million USD in profit.

It is interesting to compare these figures with the report from NewZoo. The analytics agency states that in 2018, the volume of the Brazilian games market was 1.5 billion USD. The difference in figures is likely linked to the methodologies used to calculate the active audience. According to Statista, in Brazil in 2018 there were 50.8 million gamers, but NewZoo claims that there were 50% more gamers – 75.7 million. Who to believe is a matter of personal preference, but we’re going to use the numbers from Statista for the simple reason that pessimism is safer than optimism when it comes to profit projections.

45% of the population use mobile internet in 2018, according to Statista. This should rise significantly and reach 53% by 2022. Mobile internet is more expensive in Brazil than in Russia and is sold in prepaid data bundles. For example, the mobile operator TIM offers a 5 GB bundle for 69 reals, roughly 1,200 rubles. Some operators have better deals, while some offer an improved internet connection and broader 4G coverage for a high price.

The mobile games segment is the largest. It recently overtook the PC and console games markets and is continuing to grow.

The growth rate of the Brazilian games market is showing signs of slowing. In 2018, growth compared to the previous year was 9.8%, and by 2022 this figure will drop to 4.3%. The main driver of growth right up to 2021 will be downloadable games.

However, the market is far from maturation. According to Statista, in 2018 games penetration is only at 24.1%. By 2022, this figure is expected to increase slightly to 27%. For comparison, in Japan approximately 65% of the population play games, both on mobile devices and on stationary platforms.

The low growth rate of the Brazilian market can largely be explained by the country’s uneven income distribution. Brazil’s ARPU in 2018 for mobile games stands at just 6.43 USD, this is nine times smaller than in America, one of the ARPU leaders. And this indicator is only expected to grow to 6.93 USD by 2022. In other words, Brazilians prioritize other expenses over in-game purchases. In many ways, this makes the Brazilian market less than promising for mobile developers.

However, there is another side to the story. According to Chartboost, acquiring a user on Android costs developers only 0.30 USD, and for an iOS player, developers will only have to shell out 0.70 USD. This is much cheaper than in all developed countries. But from an economic perspective, the cost effectiveness of purchasing Brazilian traffic is debatable. It is more profitable to work with American, Canadian, or European audiences. We recommend that developers only consider the Brazilian market if the channels listed above have been exhausted.

WHO PLAYS MOBILE GAMES IN BRAZIL?

In Brazil, men are more likely to play games than women (56.8% of men vs. 43.2% of women). However, women are more likely to play mobile games, and men are more likely to play on stationary platforms. It is interesting that the number of female gamers is growing year on year.

Representatives of different genders prefer different genres.

*According to data from Pesquisa Game Brasil 2016.

According to NewZoo, 12% of all gamers are interested in esports competitions. Unsurprisingly, the most popular esport in Brazil is FIFA. 59% of players periodically watch streams.

The age group most represented among gamers – people aged 25 to 34 – constitutes 32.3% of gamers in Brazil. Gamers aged 35 to 44 make up 29.7%. Younger gamers (18 to 24 years old) represent 25.1% of the total. As expected, the older generation show less interest in interactive entertainment: gamers aged 45 to 54 comprise 10.9% of the total, while gamers over 55 make up only 2.1%.

According to a Statista survey, 25.3% of gamers say they have a low income. 35.1% of users see their income as average. 39.6% of gamers say they have a high income.

At the end of October 2018, the top spot in the Brazilian charts was held by Garena Free Fire – a battle royale style mobile game from Garena. Three games from the same genre were represented in the charts. The popularity of the battle royale genre isn’t dying out, and Brazilian players’ download numbers are proof of this.

When looking at the 10 most popular games in Brazil, it’s difficult to identify any real departures from western trends. This is especially noticeable when compared with game charts in Asian countries, where the most popular games vary wildly from the west.Brazilian players are also extremely loyal to two leading projects by Supercell: Clash Royale and Clash of Clans.

Brazilian gamers prefer Android devices to Apple products: 85.16% of all users use devices with a Google operating system; owners of iOS smartphones make up only 11.47%. The third most popular mobile OS is Windows, which has a 1.39% market share.

In terms of devices, Samsung phones come out on top. 42.16% of users have a Samsung phone. Next is Motorola, which is used by 21.75% of the country’s inhabitants. Third and fourth place go to Apple and LG, which have 11.47% and 11.34% share, respectively.

Brazil effectively has only one search engine – Google. It is used by 99.32% of Brazilians. Given this fact, there is little point is discussing other search engines.

The main social network in Brazil is Facebook. It is used by 52% of the population. It is followed by YouTube (25.86%) and Pinterest (11.01%). It is interesting to note that Instagram is not very popular in Brazil: only 2.44% of Brazilians actively share their photos on this social network.

CULTURALIZATION FOR BRAZILIANS

It is quite difficult to identify any specific cultural attributes that all Brazilians possess. This is due to the huge size of the country and the large number of ethnic groups that live in Brazil. However, one thing unites all Brazilians is an incredible passion for life, carnivals, festivals, music and, of course, football. Brazilians are very socially active, they love to talk, so the presence of social features in your app will benefit it.

Racism is not a problem in Brazil. Throughout its history, the country has encountered and absorbed many other cultures, and Brazilians are open and friendly to people different from themselves. Many Brazilians are shocked by the idea of racial discrimination. For this reason, developers are unlikely to hear complaints from Brazilians about the representation or lack of representation of specific races in their game. Brazilians take the same view on sexual minorities: they don’t care who you love or how you express it.

Brazilians have the concept of “jeitinho brasileiro” or the Brazilian way of doing things. This phrase covers absolutely all spheres of life and encapsulates the “couldn’t care less” attitude of Brazilians and their ability to solve difficult problems with the least possible effort. As a result, the vast majority of Brazilians are very lazy and corruption is rife in the country.

The cult of beauty is prominent in Brazil. It has the highest number of cosmetic surgery procedures performed anywhere in the world. Women are more likely to opt for cosmetic surgery, but there are also examples of men who want to make their body or face more beautiful. It makes sense that this would extend to mobile games as well – beautiful characters in promotional materials will add a few percentage points to your install conversions.

Another thing: Brazilians are happy people. Most of them are poor, but this doesn’t stop them from enjoying life in all its forms. They laugh in the face of problems, always notice the good even in the worst situations, and try to focus only the positives.

Like in Russia, in Brazil there are major issues with piracy. The low earnings of most Brazilians mean that they simply don’t have the money to pay for entertainment. This means that even popular games might not generate a profit for the developer. In this case, the most profitable monetization strategy is F2P with in-game advertising.

BRAZILIAN MOBILE GAMES DEVELOPERS

GameDevMap reports that Brazil has 57 companies working in games development. We should point out that there are no local major developers, only subsidiaries of major companies from overseas. Disney Interactive Studios, Gameloft, Riot Games and Ubisoft have opened offices in Brazil.

But this doesn’t mean that there are no games developers in the country. The biggest ones are:

 

  1. Hoplon

 

  1. Aquiris

 

  1. Oktagon

 

  1. Behold Studios

 

  1. Webcore Games

 

  1. Insolita Studios

 

  1. Smyowl

 

  1. Tapps

 

  1. Asantee

 

  1. M.gaia

 

  1. Kokku (working on Sniper: Ghost Warrior 3)

 

  1. Gazeus Games

 

  1. Long Hat House

Interestingly, one of the most successful games companies in Brazil is Tectoy, which rose to prominence for making consoles and publishing games for Sega. Its development is very similar to that of Dendy, except that Tectoy immediately signed an official contract with the company.

Tectoy was involved in the development of the Zeebo, a budget console for developing nations, which was released in 2009. The project was not a success: the company only sold 30,000 consoles out of a projected 600,000.

LOCALIZATION INTO BRAZILIAN PORTUGUESE

Brazil has no official language, although Brazilian Portuguese is the de facto equivalent, as it is spoken by the overwhelming majority of the population.

Brazilian Portuguese differs from European Portuguese primarily in its phonetics. African and indigenous Brazilian cultures have had a significant influence on the culture and language of Brazilians, which explains the large number of loanwords. European Portuguese also contains influences from French and English, languages that have had little contact with Latin America.

Differences in reading rules. In Brazilian Portuguese, ou is pronounced like ô, words ending in r or l often drop these letters entirely when pronounced, lh is pronounced l’ in Portugal and in Brazil; the ending s in many nouns and verbs is often omitted: Brazilians say as casa instead of as casasnós havemo instead nós havemos and even nós come a fruta instead of nós comemos a fruta.

Pronunciation among speakers in South America is smoother than among inhabitants of the Old World. Sounds are typically stretched out and stressed (e.g. éverdaaade, nooossa, seja bem-viiindo).

The pronunciation of individual sounds also differs. A Brazilian r is usually pronounced as something between an h and an r, and que is pronounced softly: ki(e), where the i sound is somewhere between an ee and an e (in Portugal, que is pronounced as a hard keh).

Brazilian Portuguese is considered easier to understand than its European counterpart, since in Portugal pronunciation is characteristically fluid, sounding somewhat “garbled” and indistinct, with some vowels being swallowed.

The northern and southern dialects of Brazilian Portuguese are also noticeably different. The northern dialect is closer to European Portuguese, although in major cities (Brasilia, São Paulo, Rio de Janeiro) you are more likely to hear the southern dialect.

There are at least 16 variants of Portuguese spoken in Brazil today. This is linked both to the geographic spread of the country and to historical factors: immediately after the nation gained independence from Portugal, people from all over the world began immigrating to Brazil. People from Rio de Janeiro speak the version of Brazilian Portuguese closest to European Portuguese.

Localization is a major plus for Brazilian players. According to research by Pesquisa Game Brasil 2016, gamers put only price, popularity of the franchise, and press reviews ahead of localization as factors that affect their decision to buy a game.


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