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日本乐天电商宣布退出越南市场! |出海越南电商岛群第12期

2020-01-03 21:25:13

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Deal Street Asia的数据显示,韩国企业乐天(Lotte)正在关闭其越南在线市场lotte.vn,该市场允许商家与买家建立联系。

 

该公司在发给商家的电子邮件中说,原因是零售策略发生了变化,该网站将与SpeedLvn合并,后者在乐天的实体店零售产品。

 

此举预示了“新零售”的趋势,这是电子商务和传统零售的融合。该术语是由中国电子商务巨头阿里巴巴创造的,它指的是随着公司不断适应新世界而改变零售的广泛领域。

 

乐天于2016年成立了电子商务部门,分配2500万美元,以期在三年内获得20%的市场份额。但这并没有解决问题,因为截至2019年9月,lotte.vn在网络访问量中仅排名第23位,远远落后于其许多主要竞争对手的电子商务部门,例如阿里巴巴和Sea Ltd.

 

乐天的举动并不是大型零售商逃避电子商务的唯一案例。上周,越南集团Vingroup宣布了关闭其于2013年成立的电子商务网站Adayroi.com的计划,并将其ePayment业务与金融科技部门VinID合并。

 

Vingroup说,该决定能够以这种方式更好地预测公司需求,从而证明了这一决定的正确性。该公司计划完全退出零售业,成为一家技术和工业公司,将更多精力放在智能技术和新型汽车上。

 

在其他地方,泰国的中央集团(Central Group)在2019年3月关闭了其网站以专注于实物销售,越南电子零售商Mobile World Group在2018年关闭了其在线运营。

 

根据谷歌,淡马锡和贝恩发布的《 2019年电子政务SEA》报告,越南电子商务市场今年预计将达到46亿美元,到2025年将达到230亿美元。

 

这个领域的重头戏是不同的公司。本土的初创企业Sendo和Tiki已经完成了数百万美元的融资。继市场领导者Shopee之后,两家公司都在争夺越南第二和第三大电子商务网站。预计在越南获得ePayment许可后不久,Lazada便会提高游戏水平,目前排名第四。

 


越南电商活动分享报名

             

 


 

Lotte eComm Marketplace To Call It Quits In Vietnam

 

Lotte, a South Korean conglomerate, is shutting down its Vietnamese online marketplace, lotte.vn, which allows merchants to connect with buyers, according to Deal Street Asia.

 

In an email to merchants, the company said the reason is a change in retail strategy, and the site will merge with SpeedLvn, which retails products sold at Lotte’s physical stores.

 

The move is indicative of the trend toward “new retail,” which is the blending of eCommerce and traditional retail. The term was coined by Chinese eCommerce giant Alibaba, and it refers to the broad umbrella of changes in retail as companies continue to adapt to the new world.

 

Lotte started its eCommerce arm in 2016, allocating $25 million with an eye toward gaining 20 percent market share within three years. But that didn’t work out, as by September 2019, lotte.vn was ranked just 23rd in web traffic, far behind the eCommerce arms of many of their main competitors, such as Alibaba and Sea Ltd.

 

Lotte’s move isn’t the only such case of larger retailers shying away from eCommerce. Last week, Vietnamese group Vingroup announced a plan to shut down its eCommerce site Adayroi.com, which it formed in 2013, and merge its ePayment business side with its FinTech arm, VinID.

 

Vingroup justified the decision by saying it would be able to better predict company needs that way. The company is planning to completely exit retail to become a technology and industrial firm, focusing more on smart technology and new types of cars.

 

Elsewhere, Thailand’s Central Group shut down its website to focus on physical sales in March 2019, and Vietnamese electronic retailer Mobile World Group shuttered its online operation in 2018.

 

The Vietnamese eCommerce market is projected to hit $4.6 billion this year, and $23 billion by 2025, according to the e-Conomy SEA 2019 report by Google, Temasek and Bain.

 

And the heavy hitters in that field are different companies. Sendo and Tiki, both homegrown start-ups, have closed multi-million-dollar funding rounds. Both are vying for Vietnam’s second and third largest eCommerce sites, after market leader Shopee. Lazada, which is expected to up its game soon after securing an ePayment license in Vietnam, is coming in fourth place.


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