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一份法国的电子商务报告:法国有超过120,000个活跃的电子商务站点!|出海法国电商岛群第14期

2020-01-02 23:24:32

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欢迎转发此文章到微信朋友圈或电商相关社群,添加蓝船商务微信BlueBoat_Global,均可领取法国电商报告一份。

 


 

法国是欧洲乃至全世界的重要国家。它是西欧的一部分,地理位置优越,与德国,意大利,西班牙和主要国家(毗邻,但通过渠道隔开)毗邻英国。欧洲大陆以外有一些法国管理的领土和部门。这些岛屿包括瓜德罗普岛,马提尼克岛和南美海外地区以及法属圭亚那省。

 

国家

法国

人口

6510万人

互联网用户百分比

68

网上销售

1,042亿欧元(预计2019年)

网上商店值得一提:

3瑞士,CdiscountVente-privee.com

 

法国的电子商务活动

 

每年在法国都会组织一些电子商务活动。我们有一个方便的电子商务活动日历,您可以在其中找到欧洲所有主要的在线零售活动。但是您也可以只查看法国电子商务事件

 

法国的电子商务客户

 

在网上订购商品时,法国的在线消费者喜欢使用信用卡付款。一种流行的方法是使用Carte-Blue,这是一种借记卡,也可以用作信用卡。在法国,另外两种流行的在线支付方式是VisaPayPal。法国有超过800万个PayPal帐户,就PayPal帐户数量而言,它成为欧洲第三大国家。法国一般的在线消费者并不热衷于使用替代付款,但其中包括AllopassCM-CIC PaiementHipayMoneoPaysafecard和银行转帐。在EcommerceWiki可以找到有关法国电子商务的更多提示。

 

     

 

 

CA Com的一项研究显示,2013年,有49%的法国消费者至少在线购买了一种产品。年龄在25-34岁的消费者是在线订购商品最多的消费者。平均而言,他们每个月至少进行一次在线购买。2012年,几乎有一半的法国互联网用户在线购买了服装。旅行和旅游业更受欢迎,因为59%的法国在线用户在线购买了旅行或旅游门票。Frenche中其他受欢迎的产品类别是(数字)媒体和消费类电子产品。Mediametrie 2015年的一项研究pdf]显示此后没有任何大的变化。在该年的最后六个月中,有44%的法国互联网用户购买了时尚。其次是旅行/旅游(38%),文化产品(35%),美容/保健(28%)和消费电子产品(28%)。

法国的电子商务市场

 

法国是世界上最大的电子商务国家之一。它是全球第六大电子商务市场,在欧洲只有德国和英国更大。西欧国家拥有在线零售市场,到2019年底,该市场预计将达到1040亿欧元。根据零售搜索中心的数据,法国的在线销售量占零售总额的6%。

 

     

法国的B2C电子商务销售和增长率(2014-2019

 

法国的大型在线商店

 

期望在法国有超过120,000个活跃的电子商务站点。这个国家访问量最大的在线商店是亚马逊,每月有超过1500万的独立访问者。其他大型在线公司是CdiscounteBayFnacPriceminister。时尚是最受欢迎的产品类别,而零售商La Redoute3 Suisses则是法国电子商务中最大的时尚公司之一。

 

这些是2018年法国最大的在线零售商的前10名:亚马逊(21.9亿欧元),Cdiscount20.8亿欧元),Vente-Privee18.9亿欧元),欧尚(13.2亿欧元),苹果(8.2亿欧元) Fnac6.75亿欧元),Showroomprivé5.88亿欧元),La Redoute5.33亿欧元),家乐福(4.94亿欧元)和Zalando4.72亿欧元)。


Ecommerce events in France

Every year there are several ecommerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.

Ecommerce customers in France

When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. There are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in France can be found at EcommerceWiki.

Ecommerce in France

France is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.

 

COUNTRY

FRANCE

Population

65.1 million people

– % internet users

68%

Online sales

€104.2 billion (expected for   2019)

Online stores worth   mentioning:

3 Suisses, Cdiscount,   Vente-privee.com

A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).

The ecommerce market in France

France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 104 billion euros by the end of 2019. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.

Big online stores in France

Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.

These are the top 10 of biggest online retailers in France in 2018: Amazon (€2.19 billion), Cdiscount (€2.08 billion), Vente-Privee (€1.89 billion), Auchan (€1.32 billion), Apple (€820 million), Fnac (€675 million), Showroomprivé (€588 million), La Redoute (€533 million), Carrefour (€494 million) and Zalando (€472 million).


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