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亚马逊创造了27%的德国电子商务!|出海德国电商岛群第35期

2019-12-31 08:47:04

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凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份德国电商报告!

 

 

德国电子商务销售中约有27%来自亚马逊德国。 这可以在亚马逊卖家的一些市场销售数据揭露后进行计算。

 

在昨天发送给其一些市场卖家的电子邮件中,亚马逊德国公司(可能是无意间)透露了有关德国德语版亚马逊网站Amazon.de的市场销售情况的一些以前未知的细节。有了这些信息,就可以得出有关德国亚马逊市场卖家总营业额的结论。

 

通过邮件,可以进行计算

根据邮件,在Amazon.de上,市场总收入约为102.5亿欧元。这个数字以前是亚马逊一直保密的信息,源于信件中的信息,以及杰夫·贝索斯(Jeff Bezos)最近给股东的信。 (到Intern World进行计算!)

 

两个月前,贝索斯宣布,亚马逊商品销售的58%将由市场商人产生。到2018年,其总销售额为2770亿美元,这意味着全球市场销售额为1600亿美元。

 

Amazon.com的销售量比Amazon.de高7倍

在昨天发给卖家的邮件中,亚马逊德国通过以下论点促进了亚马逊的销售:“亚马逊是亚马逊在全球最大的市场:亚马逊收入的50%来自亚马逊,而亚马逊的收入为七是Amazon.de的两倍,而商家数量却只有后者的一半。”

 

因此,如果您占Bezos宣布的1,600亿美元全球市场销售额的50%,那么您在Amazon.com上的市场销售额就将达到800亿美元。而且,如果将该数字除以7,您将获得约114.7亿美元(约合102.5亿欧元)的销售总额,用于亚马逊德国的市场销售。

 

“比预期的要低”

而且这个数字实际上比德国电子商务行业的许多专家对亚马逊的期望还低。例如,t3n怀疑亚马逊的销售额超过180亿欧元,而喀尔巴阡(Carpathia)估计其销售额约为145亿欧元。

27% of German ecommerce generated on Amazon

About 27 percent of German ecommerce sales are generated on Amazon Germany. This can be calculated after some marketplace sales data from Amazon sellers leaked.

 

In an email sent to some of its marketplace sellers yesterday, Amazon Germany revealed – probably unintentionally – some previously unknown details about the marketplace sales of Amazon.de, the German version of Amazon. And with that information some conclusions can be drawn with regards to the total turnover of Amazon Germany’s marketplace sellers.

With the mail, a calculation can be made

According to the mail, on Amazon.de a marketplace gross revenue of approximately 10.25 billion euros is generated. This number was previously kept top secret by Amazon and stems from information found in the letter, combined with Jeff Bezos’ recent letter to shareholders. (Hats off to Intern World for making the calculation!)

 

Two months ago, Bezos announced that 58 percent of Amazon’s merchandise sales would be generated by marketplace merchants. And with total sales of 277 billion dollars in 2018, that would translate into worldwide marketplace sales of 160 billion dollars.

Amazon.com 7x more sales than Amazon.de

And in yesterday’s mail to its sellers, Amazon Germany promotes sales on Amazon with the following arguments: “Amazon.com is Amazon’s largest marketplace in the world: 50 percent of Amazon’s revenue is generated on Amazon.com and Amazon.com generates revenue that’s seven times as big as it does on Amazon.de, with just half as many merchants.”

 

So, if you take 50 percent of the worldwide marketplace sales of 160 billion dollars, announced by Bezos, then you get marketplace sales on Amazon.com being worth 80 billion dollars. And if you divide that number by 7, you’ll get about 11.47 billion dollars – or 10.25 billion euros – worth of gross sales for the marketplace sales at Amazon Germany.

‘Lower than expected’

And that number is actually lower than many experts in the German ecommerce industry had expected from Amazon. For example, t3n suspected Amazon to generate sales worth over 18 billion euros, while Carpathia estimated it would be worth about 14.5 billion euros.


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