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德国时尚初创公司Outfittery和Modomoto宣布合并!|出海德国电商岛群第39期

2019-12-31 08:36:22

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德国时尚初创公司Outfittery和Modomoto正在合并。 没有透露确切的交易条款,但是可以肯定的是,新公司将仅在讲德语的国家,荷比卢三国,瑞典和丹麦以Outfittery品牌运营。

 

Outfittery和Modomoto都位于柏林,都为男性提供精选的购物服务。 Modomoto是规模较小的公司,并且两个电子商务参与者都是近十年的竞争对手。 这场竞争现在随着宣布的合并而结束。

 

共同实现销售额8000万欧元

通过合并,新公司希望加快在欧洲的发展,并成为Zalando的更强竞争对手,Zalando提供类似的策划购物服务,称为Zalon。 Outfittery和Modomoto已为近100万客户提供服务,在过去的12个月中,他们共同创造了8000万欧元的销售额。

 

Outfittery的联合创始人兼现任首席执行官Julia Boesch将领导新公司。 目标是到2020年创造超过1亿欧元的收入。目前,Outfittery占公司联合销售的三分之二。

Outfittery and Modomoto announce merger

German fashion start-ups Outfittery and Modomoto are merging. Exact deal terms were not disclosed, but for sure the new company will operate only under the Outfittery brand in the German-speaking countries, the Benelux, Sweden and Denmark.

 

Outfittery and Modomoto are both based in Berlin and both offer a curated shopping service for men. Modomoto is the smaller company and both ecommerce players were competitors for almost ten years. That competition ends now, with the announced merger.

Jointly achieved sales of 80 million euros

With the merger, the new company wants to accelerate growth in Europe and become a stronger competitor to Zalando, which offers a similar curated shopping service, called Zalon. Outfittery and Modomoto have served almost 1 million customers and together they generated sales of 80 million euros in the past twelve months.

 

Julia Boesch, who is the co-founder and current CEO of Outfittery will head the new company. The target is to generate a revenue of over 100 million euros in 2020. Currently, Outfittery accounts for two thirds of the companies’ joint sales.


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