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奥托集团在线收入增长至77亿欧元!|出海德国电商岛群第41期

2019-12-31 08:25:07

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 全球最大的在线零售商之一奥托集团(Otto Group)在2018/19财年的在线销售额增长至约77亿欧元。 与一年前相比,增长了4.5%。

 

大部分收入仍然来自在德国活跃的Otto Group品牌。该集团的最新年度报告显示,在其国内市场,该零售商和服务提供商集团的在线收入增长了5.2%,达到53亿欧元。

 

异常长的夏天影响了收入

奥托集团(Otto Group)预计明年在线收入将有所增长,而今年的增长最终将低于预期。该公司解释说:“欧洲异常漫长而炎热的夏天,这总体上影响了业务,影响了奥托集团的纺织和家具收入,进而影响了整体财务业绩。”收入增长也受到俄罗斯某些奥托品牌撤出的不利影响。

 

扩展电子商务平台Otto

在线零售商Otto希望继续对其扩展电子商务平台进行大量投资,这是过去十二个月以来所做的。以前的邮购公司已经成为允许外部供应商的平台,而不仅仅是一个在线零售商。到2020年,奥托的客户应该能够从多达3,000个新合作伙伴那里访问产品。

 

奥托集团拥有多家零售商和零售相关服务提供商,去年约有52,000名员工,销售额达134亿欧元。这个活跃于全球的小组遍布欧洲,北美和南美以及亚洲的30多个国家。

Otto Group’s online revenues increase to €7.7 billion

Otto Group, one of the world’s largest online retailers, saw its online sales increase to approximately 7.7 billion euros in the 2018/19 financial year. That’s an increase of 4.5 percent compared to the situation one year before.

 

Most of that revenue still comes from the Otto Group’s brands that are active in Germany. In its home market, the group of retailers and service providers saw its online revenues increase by 5.2 percent to 5.3 billion euros, the group’s latest annual report [pdf] shows.

Unusually long summer impacted revenues

For next year, the Otto Group expects an increase in its online revenue, while the growth of this year eventually was lower than expected. “The unusually long and hot summer in Europe, which affected business in general, impacted the Otto Group’s textile and furniture revenues, and consequently the financial performance as a whole”, the company explains. Revenue growth was also negatively influenced by the withdrawal of certain Otto brands in Russia.

Expansion of ecommerce platform Otto

Online retailer Otto wants to continue investing heavily in the expansion of its ecommerce platform, which it has done over the previous twelve months. The former mail order company has become a platform that allows external vendors rather than being just an online retailer. By 2020, Otto’s customers should be able to access products from up to 3,000 new partners.

 

The Otto Group owns multiple retailers and retail-related service providers and had about 52,000 employees and sales of 13.4 billion euros last year. The globally active group is present in over 30 countries in Europe, North and South America and Asia.


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