遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
瑞士电商
瑞士电商
17 8220431
关注
分享

瑞士电商Coop将Microspot转变为在线百货商店!|出海瑞士电商岛群第10期

2019-12-31 08:23:46

查看 24850 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global


寻求瑞士电商货源、瑞士电商卖家、入驻瑞士电商平台、瑞士物流、瑞士仓储、瑞士推广、参与瑞士电商考察、报名瑞士电商活动等,请联系蓝船商务微信BlueBoat_Global

 

凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份瑞士电商报告!

 

瑞士还有另一家正在逐步发展的在线百货商店。 电子零售商Brack.ch重新开业为在线百货商店两个月后,竞争对手Microspot也将转变为一个在线平台,客户可以在这里购买珠宝,尿布,运动器材和狗食等东西。

 

Microspot实际上将成为第三家成为在线百货商店的瑞士电子零售商,出售各种各样的商品。首先是星系。这家电子商务公司的根源是消费电子产品,但逐渐开始销售各种产品。 Brack.ch也是如此,该公司于三月底变成了一家在线百货商店。

 

在Siroop失败之后,Coop现在下注于Microspot

现在,Coop忙于将Microspot转变为在线百货商店。该决定是在这家瑞士公司退出在线交易平台Siroop之后的一年。该在线市场于2018年4月被Coop(共同所有人)收购,但不久之后,这家零售巨头宣布将停止成为瑞士在亚马逊上的重要竞争对手。

 

Bilanz写道,虽然Galaxus已扩展到德国并创造了近10亿瑞士法郎(8.88亿欧元)的年销售额,但Microspot最近在去年以2.42亿瑞士法郎(2.15亿欧元)收盘。

 

许多产品添加到分类中

在Siroop项目之后,Coop一直在默默地扩展Microspot。除了消费电子产品,消费者现在还可以在在线平台上购买手表,珠宝,运动器材等产品。

 

去年,这家在线零售商为新创建的产品类别雇用了大约30名新员工。总共大约有100名新人员加入了Microspot团队,将来还会有更多人跟随。

 

Microspot希望以两倍于市场的速度增长

首席执行官Pierre Wenger表示,目标是至少以两倍于市场的速度增长,目标是每年增长约20%。在接下来的几个月中,Microspot的商品数量将从目前的25万种增加到75万种。与Galaxus相比,这仍然很小,该公司今年将把其产品范围扩大到至少300万种。

 

但温格强调,Microspot不想为所有人提供所有服务,而只是为“我和您”提供正确的服务。因此,基本上,在其提供的每个产品类别中都只能找到最相关的文章。

 

库普超市的500个接送点

今年晚些时候,Microspot还将在瑞士各个Coop超市中建立约500个接站。它希望以快速,客户友好的服务和低廉的价格与竞争对手竞争。 “我们希望在所有范围内提供瑞士最具吸引力的价格。”而且重点显然是瑞士市场,因此没有计划在全球进行任何扩张。

Coop turns Microspot into online department store

There is another online department store arising in Switzerland. Two months after electronics retailer Brack.ch relaunched as an online department store, competitor Microspot will also switch to being an online platform where customers can shop for things like jewelry, diapers, sports equipment and dog food.

 

Microspot will actually be the third Swiss electronics retailer that turns into an online department store selling a broad assortment. First, there was Galaxus. This ecommerce company has its roots in consumer electronics, but gradually started selling different kinds of products. The same goes for Brack.ch, which turned into an online department store at the end of March.

After fail with Siroop, Coop now bets on Microspot

And now Coop is busy turning Microspot into an online department store. This decision follows one year after the Swiss company quit online marketplace Siroop. That online marketplace was acquired by (co-owner) Coop in April 2018, but soon the retail giant announced it would pull the plug on what was meant to become a serious Swiss competitor to Amazon.

 

Bilanz writes that while Galaxus has expanded to Germany and generates annual sales of just under 1 billion Swiss francs (888 million euros), Microspot recently ended last year with 242 million Swiss francs (215 million euros).

Many products added to assortment

After the Siroop project, Coop has been expanding Microspot in silence. In addition to consumer electronics, consumers can now also buy products such as watches, jewelry, sports equipment and more on the online platform.

 

The online retailer hired around 30 new employees last year for the newly created product categories. In total, around 100 new people were added to the Microspot team and more should follow in the future.

Microspot wants to grow twice as fast as the market

CEO Pierre Wenger says the goal is to grow at least twice as fast as the market, with the target being an annual growth of about 20 percent. In the next few months, Microspot will increase the number of items from the current 250,000 to 750,000 products. That’s still small compared to Galaxus, which will expand its product range to at least three million products this year.

 

But Wenger emphasizes that Microspot doesn’t want to offer everything for everyone, but just the right thing “for me and you”. So, basically only the most relevant articles can be found in each product category it offers.

500 pick-up points in Coop supermarkets

Later this year, Microspot will also set up about 500 pick-up stations in the various Coop supermarkets across Switzerland. It wants to battle competitors with a fast and customer-friendly service, and with low prices. “Across all ranges, we want to offer the most attractive prices in Switzerland.” And the focus will be clearly on the Swiss market, so any global expansion isn’t planned.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn