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欧洲移动支付逐渐兴起以及欧洲不同地区移动支付发展情况介绍!|出海德国电商岛群第40期

2019-12-31 08:21:24

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在欧洲,越来越多的消费者喜欢使用智能手机或平板电脑付款。 在已经拥有移动支付经验的移动设备所有者中,土耳其是欧洲的绝对领导者。 从yStats.com的最新报告“欧洲在线支付方式:2015年上半年”可以明显看出这一点。

 

yStats.com从该报告中发布了一些发现,这些发现涵盖了白俄罗斯,捷克共和国,丹麦,爱沙尼亚,芬兰,法国,德国,匈牙利,意大利,荷兰,挪威,波兰,俄罗斯,西班牙,瑞典,瑞士,土耳其和英国。

 

移动支付

这家研究公司表示,尽管Apple Pay于今年夏天在英国推出,但该国更多的互联网用户宁愿信任他们的银行或PayPal提供移动钱包。尽管如此,移动支付仍在增长。 yStats表示,通过非接触式技术的店内移动支付也在不断发展。 “例如,在法国,接受此类付款的零售点数量超过了百万分之一。”

 

除移动支付外,这家总部位于汉堡的市场情报公司表示,在欧洲,在线购物者对支付方式表现出不同的偏好。例如,在西欧国家(例如英国,法国,西班牙,意大利和北欧),信用卡付款非常受欢迎。但是在荷兰,消费者依靠当地的付款方式iDeal,该方式占据了一半以上的市场。

 

在德国和法国流行的付款方式

在德国,与去年相比,发票和直接付款在在线销售中所占的份额更大。超过一半的德国在线购物者(56%)在交货后通过银行转帐付款,而24%的人在交付前通过银行转帐付款。 20%使用了信用卡,而四年前该比例为21%。 PayPal,SofortÜberweisung和Giropay等在线支付服务越来越受欢迎。现在,德国55%的在线购物者正在使用这些商品(2011:31%)。

             

 

通过Twitter,yStats还分享了一些有关法国最常用的付款方式的有趣数据。在2015年的前六个月中,银行卡仍然是最受欢迎的方法,因为81%的在线购物者都使用银行卡。十分之四的用户使用在线支付服务,而今年上半年,法国三分之一的在线购物者使用了礼券。

             

东欧的付款方式

该研究的其他发现表明,在捷克共和国和白俄罗斯,去年有一半以上的在线购物者用货到付款以现金付款,而在波兰,网上银行转账恰好是最受欢迎的付款方式,其次是现金。在匈牙利,超过三分之二的在线购物是通过卡支付或现金支付的。在俄罗斯,尽管现金仍然排在第二位,但信用卡付款已超过了现金支付,成为去年最受欢迎的付款方式。

Europe sees rise of mobile payments

In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by yStats.com, called “Europe Online Payment Methods: First Half 2015”.

 

yStats.com published some findings from this report that covers payment methods in Belarus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.

Mobile payments

The research company says that although Apple Pay has launched in the UK this summer, more Internet users in this country would rather trust their bank or PayPal to provide a mobile wallet. Nevertheless, mobile payments are on the rise. And in-store mobile payments via contactless technology are also gaining pace, yStats says. “For example, in France the number of retail locations accepting such payments reached more than a quarter of a million.”

 

Aside from mobile payments, the Hamburg-based market intelligence company remarks that in Europe, online shoppers show varying preferences for payment methods. For example, in Western European countries like the UK, France, Spain, Italy and the Nordics, card payments are very popular. But in the Netherlands consumers rely on local payment method iDeal, which holds more than half of the market.

Popular payment methods in Germany and France

And in Germany, it’s invoice and direct debits that accounted for a larger share of online sales than credit cards last year. More than half of German online shoppers (56%) paid by bank transfer after the delivery of goods, while 24% paid by bank transfer before delivery. A credit card was used by 20%, whereas that percentage was 21% four years ago. Online payment services like PayPal, Sofort Überweisung and Giropay have increased in popularity. Now they are being used by 55% of online shoppers in Germany (2011: 31%).

             

Via Twitter, yStats also shared some interesting data on the most used payment methods in France. During the first six months of 2015, the bank card remained the most popular method, as it was used by 81% of online shoppers. Online payment services were being used by more almost four in ten users, while a third of online shoppers in France used gift certificates during the first half of this year.

             

Payments methods in Eastern Europe

Other findings from the study show that in the Czech Republic and Belarus, over half of online shoppers paid by cash on deliver last year, while in Poland online bankt transfer happened to be the most popular payment method, followed by cash. In Hungary more than two thirds of online purchases were paid for on delivery, either by card or in cash. And in Russia, card payments overtook cash on delivery as the most popular payment method of last year although cash still ranks second.


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