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出海荷兰电商岛群您必须了解的在线百货商店Wehkamp企业介绍!|出海荷兰电商岛群第18期

2019-12-20 18:06:15

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Wehkamp是一家在线百货商店,没有实体零售店。该公司成立于1952年,最初是一家邮购公司。尽管在最初的几年中,该公司通过在女性杂志和广播杂志上刊登广告来销售床垫和床上纺织品,但该公司已成长为荷兰最大的电子商务公司之一。在2015年,Wehkamp宣布每年接待超过1.45亿游客,并处理了超过700万次发货。

 

创新

Wehkamp被称为创新公司。例如,公司成立后不久便提供分期付款。该零售商还是1985年最早使用语音响应系统的公司之一,该系统使客户可以每天24小时通过电话下订单。早在1995年,该公司的在线商店就已投入使用。 Wehkamp在2008年从拥有自己网站的目录公司转变为纯粹的在线播放器。自2010年以来,Wehkamp的全部营业额都通过Wehkamp的在线商店产生。

 

新仓库

为了跟上强劲的增长,Wehkamp自2015年以来一直使用新的配送中心,该配送中心由威廉·亚历山大·亚历山大国王(King Willem-Alexander)开设。仓库面积为53,000平方米,有足够的空间容纳400万以上的物品,可在订购后半小时内准备好发货。这使Wehkamp成为荷兰首批能够为所有客户提供当天送货服务的电子商务公司之一。

 

高退货率

通过提供快速服务(在许多情况下还包括免费送货),Wehkamp希望为其客户提供尽可能方便的服务。不利的一面是,该公司与许多其他主要销售时装的公司一样,正努力争取降低退货率。在2016年6月的物流与电子商务活动中,Wehkamp宣布每天交付约200,000件商品,其中约60,000件在退货期内退回。这意味着Wehkamp发送的几乎三分之一的物品将被退回。

 

Wehkamp在比利时

2014年底,Wehkamp开设了比利时在线百货商店。我们的目标是在三年内将其转变为比利时在线市场的前三名。然而,在2017年初,该公司关闭了其比利时工厂。官方通知是该网站需要一些重大维护。比利时Wehkamp网站再也没有回来...

Wehkamp

Wehkamp is an online department store with no physical retail locations. The company was founded in 1952 and started as a mail order company. While in the very early years, the company sold mattresses and bed textiles via advertisements in women’s magazines and broadcasting magazines, it has grown into one of the largest ecommerce players in the Netherlands. In 2015, Wehkamp announced that it welcomed more than 145 million visitors annually and handled over seven million shipments during that year.

Innovative

Wehkamp is known as an innovative company. For example, payment in installments was something that was offered soon after the company launched. The retailer was also one of the first players in 1985 to use a voice-response system, with which customers could place their orders 24 hours a day by telephone. And already in 1995, the company’s online store went live. Wehkamp transformed from a catalog company with its own website to a pure online player in 2008. Since 2010, the complete turnover is generated via the online store of Wehkamp.

New warehouse

In order to keep up with the strong growth, Wehkamp has been using a new distribution center since 2015, which was opened by King Willem-Alexander. The warehouse surface of 53,000 square meters has enough space for more than four million items, which can be ready for shipment within half an hour after the order. This made Wehkamp one of the first ecommerce players in the Netherlands that’s able to offer same day delivery to all of its customers.

High return percentage

With services such as fast and, in many cases, free shipping, Wehkamp wants to make it as convenient as possible for its customers. The downside of this is that the company, like many other players who mostly sell fashion items, is struggling with a high return percentage. In June 2016, during the Logistics & E-commerce event, Wehkamp announced that it delivers about 200,000 articles every day, of which some 60,000 are returned within the return period. This means almost one in three items sent by Wehkamp will be returned.

Wehkamp Belgium

At the end of 2014, Wehkamp opened the doors of its Belgian online department store. The ambition was to turn it into a top-3 player in the Belgian online market within three years. At the beginning of 2017 however, the company closed its Belgian site. The official notice was that the website needed some major maintenance. The Belgian Wehkamp website never returned…


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