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'退货费可以避免16%的退货'!|出海德国电商岛群第30期

2019-12-16 22:08:47

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德国消费者今年将在网上订购总值700亿欧元的产品。但每六个包裹中就有一个都会被退回。经济研究人员表示,为了稍微遏制这一过程,法律规定的返还费用可能会有所帮助。

 

预计德国电子商务今年将增长11%,这意味着其价值可能达到700亿欧元左右。这些都是惊人的数字,但缺点是每六个包裹中就有一个被送回在线零售商手中。

 

去年退货4.9亿件

班伯格大学(University of Bamberg)的经济研究人员今天发表了一份研究报告,报告显示,规定的退货费用有助于减少垃圾数量和减轻气候变化的负担。这项研究是去年春天发表的一项研究的后续,该研究显示,德国在线消费者去年大约退回了4.9亿件商品。

 

“值得考虑这样的措施”

研究人员比约恩·阿斯德克说:“受访的参与者认为,在线测量工具和更统一的制造商尺寸规格具有巨大的潜力。”。“此外,研究结果表明,即使是较低的法定回报率,也可以成为一种工具,使退货及其负面影响得到控制。现在对这样一项措施进行全面评估还为时过早,但在我们看来,值得考虑。”

 

尺寸工具和标准尺寸可以避免25%的退货

尤其是时尚零售商,他们对一个功能强大的在线尺寸工具寄予厚望。“数据分析,人工智能和现有的日常技术,如智能手机的摄像头,身体测量将大大节省,只要零售商和消费者使用这些技术”,Asdecker说。

 

“此外,目前服装的尺寸并不是很有意义,这导致了退货率的增加。制造商应该使用有约束力的标准尺寸规范。这两项措施都将大大降低服装的退货率,研究小组估计,25%的退货率可以节省下来,相当于大约1.2亿件商品。

 

2.95欧元的退货费可以避免16%的退货

但另一个可能的、或许不太受欢迎的措施可能是引入一种法律规定的免费回报。据估计,每批货物收取2.95欧元的费用,可避免约16%的退货,影响约8000万件商品。

 

“大多数中小零售商都希望收取这样的退货费,但由于竞争激烈,这很难做到。出于战略上的考虑,各大网络零售商会故意不收费,这样才能建立竞争优势。这就是为什么,根据法律义务,同样的规则应该适用于所有人,阿斯德克说。

‘Return fee could avoid 16% of all returns’

Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say.

 

Ecommerce in Germany is expected to grow 11 percent this year, which means it will be probably be worth around 70 billion euros. These are fantastic numbers, but the downside is that one in six parcels is sent back to the online retailer.

490 million articles got returned last year

Economic researchers at the University of Bamberg published a study today, which shows that a required return fee could help with reducing the amount of garbage and declining the burden of climate change. The stud is a follow-up from research published last spring, which showed that German online consumers returned an estimated 490 million articles last year.

‘It’s worth thinking about such a measure’

“The surveyed participants see great future potential in a working online measurement tool and more uniform size specifications of manufacturers”, researcher Björn Asdecker says. “In addition, the study results suggest that even a low statutory return fee could be a tool to get the returns and their negative effects under control. It’s still too early for a holistic assessment of such a measure, but in our view, it’s worth thinking about it.”

Size tool and standardized sizes could avoid 25% of returns

Its’s especially fashion retailers who expect a lot from a functioning online size tool. “Data analysis, AI and existing everyday technologies such as a smartphone’s camera for body measurement will enable significant savings, as long as retailers and consumers use these technologies”, Asdecker says.

 

“In addition, the size of clothing is currently not very meaningful, which leads to increase returns. Manufacturers should use binding, standardized size specifications”, he says. Both measures would significantly reduce the returns of clothing, the research group estimates that 25 percent of returns could be saved, which is equal to about 120 million articles.

€2.95 return fee could avoid 16% of all returns

But another possible, and probably less popular measure could be to introduce a legally required return free. It’s estimated that a fee of 2.95 euros per shipment could avoid around 16 percent of all returns, which affects about 80 million items.

 

“The majority of small and medium-sized retailers would like such a return fee, but it’s hard due to strong competition. For strategic reasons, major online retailers deliberately will go for no fee, so they can build competitive advantage. That’s why, by legal obligations, the same rules should apply to all, Asdecker says.


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