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马来西亚的电子商务行业有望在2019强劲增长! |出海马来西亚电商岛群第12期

2019-12-13 22:27:25

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吉隆坡:东南亚和台湾领先的电子商务平台Shopee预计,电子商务活动将在下半年增加。

 

“我们毫不犹豫地认为,2019年下半年将是一个充满活力的季节,有望以9.9、10.10、11.11和12.12的销售额实现强劲增长,不仅对我们行业而言,而且对支持e-包括银行,电信公司和物流提供商在内的电子商务,” Shopee在一份声明中说。

根据经验数据,该电子商务平台表示,上半年电子商务市场通常比较安静,购物活动在年底接近尾声。

 

“但是,Shopee在2019年上半年的所有业务领域都表现出色,这得益于购物活动的增加,尤其是在农历新年和开斋节期间。它说,与2018年相应的节日相比,我们实现了三倍多的增长,并补充说,其增长得益于6月推出的次日送货服务。

迄今为止,Shopee Malaysia拥有600多名员工,比2018年同期增长了50%。马来西亚的员工接受过培训,可以为马来西亚人和部分新加坡市场提供服务。就业和创造就业机会为马来西亚的消费经济增长做出了贡献。

 

“在短短的一年内,Shopee将我们应用程序的下载量翻了一番,从大约1000万次下载到迄今为止的2000万次下载。总体而言,这是通过创造性的品牌和传播努力,成功和独家的品牌合作以及马来西亚人强烈的口口相传来实现的; “我们的产品满足了市场需求,这证明了这一点,” Shopee说。

Shopee表示,除了在今年剩余时间安排的销售活动之外,它将根据政府作为国家电子商务战略路线图的一部分,加快电子商务发展的举措,继续扩大我们的努力。

“我们的使命之一一直是利用技术改善消费者和小型企业的生活。我们相信技术的变革力量,并希望通过弥合所有利益相关者之间的鸿沟并创造更大的便利性来解决零售商,企业家和消费者的社会和生活方式问题,这将改变零售商的贸易和人们的生活,”它说。

“我们已经下达了确保马来西亚有望在2020年实现20%的年度电子商务增长的使命。我们将继续尽最大的努力和支持,以造福当地经济和社会。 Shopee表示,在我们努力争取到2024年成为高收入国家。

 

 

Malaysia’s e-commerce industry poised for strong growth in 2H19

 

KUALA LUMPUR: Shopee, Southeast Asia and Taiwan’s leading e-commerce platform, expects e-commerce activities to increase in the second half of the year. 

 

“We have no qualms that second half of 2019 is going to be a vibrant season that is poised for strong growth with the 9.9, 10.10, 11.11 and 12.12 sales, not just for our industry but also the entire network of industries that support e-commerce including the banks, telcos and logistics providers,” Shopee said in a statement. 

 

Based on empirical data, the e-commerce platform said the first half of the year was usually quieter in the e-commerce world with shopping activities increasing towards the tail end of the year. 

 

“However, Shopee recorded stellar performance on all fronts of our business during the first half of  2019, which was supported by the increased shopping activities particularly during Chinese New Year and Hari Raya. We achieved more than a 3-fold increase from 2018’s corresponding festive periods,” it said, adding that its growth was further fueled by the introduction of its next-day delivery service in June. 

 

To-date, Shopee Malaysia employs more than 600, a 50% increase from the same period in 2018. The employees in Malaysia are trained to serve the Malaysian and part of Singapore’s markets. The employment and job creation contributes to the growth of Malaysia’s consumption economy.

 

“In just a year, Shopee has doubled the number of downloads of our app from around 10 million downloads to 20 million downloads to-date. This was achieved through creative branding and communications efforts, successful and exclusive brand tie-ups and strong word-of-mouth advocacy by Malaysians in general; a testament that our product serves the demands of the markets,” Shopee said. 

 

Shopee said apart from the sales campaigns lined up for the rest of the year, it would continue to scale our efforts in line with the Government’s initiatives in accelerating growth of e-commerce as part of the National eCommerce Strategic Roadmap.

 

“One of our missions has always been to better the lives of consumers and small businesses with technology. We believe in the transformative power of technology and want to solve social and lifestyle problems for retailers, entrepreneurs and consumers by bridging the gap between all stakeholders and creating greater convenience that would change the way retailers trade and people live,” it said.

 

“We have made it our mandate to ensure that Malaysia is on track to achieve its projected annual e-commerce growth of 20% in 2020. We will continue to work and support to the best of our abilities and capacity to benefit the local economy and Malaysians as we strive towards a high-income nation by 2024,” Shopee said. 

 

 


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