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一份印度电商市场报告:电子产品占比48%,其次是服装为29%! |出海印度电商岛群第3期

2019-12-13 22:19:00

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介绍

电子商务已经改变了印度开展业务的方式。到2026年,印度的电子商务市场预计将从2017年的385亿美元增长到2000亿美元。该行业的大部分增长是由互联网和智能手机普及率的提高引起的。到2021年,印度正在进行的数字化转型有望将印度的互联网总用户人数从2018年12月的60421万增加到8.29亿。印度的互联网经济预计将从2017年4月的1250亿美元翻一番,到2017年达到2500亿美元。 2020年,主要由电子商务支持。预计印度的电子商务收入将从2017年的390亿美元跃升至2020年的1200亿美元,年增长率为51%,是世界上最高的。

 

市场规模

在智能手机普及率不断提高,4G网络启动和消费者财富增加的推动下,印度电子商务市场预计将从2017年的385亿美元增长到2026年的2000亿美元。在Flipkart,亚马逊印度和Paytm购物中心的带动下,2018年占31%,达到327亿美元。

在2018年期间,电子产品目前是印度在线零售销售的最大贡献者,所占份额为48%,其次是服装,为29%。

 

投资/发展

印度电子商务领域的一些主要发展如下:

Flipkart在被沃尔玛(Walmart)以160亿美元收购之后,预计将在印度开设更多线下零售店,以在时尚和电子等领域推广自有品牌。 2018年9月,Flipkart收购了以色列的分析初创公司Upstream Commerce,这将帮助该公司以有效的方式对产品进行定价和定位。

Paytm已推出其银行-Paytm付款银行。 Paytm银行是印度第一家在线交易费用为零,无最低余额要求和免费虚拟借记卡的银行

从2018年6月起,谷歌还计划在2018年11月之前进入电子商务领域。印度有望成为其第一个市场。

Reliance Retail将于今年推出在线零售。它已经在其员工中启动了食品和杂货应用程序的Beta测试。

2017年,印度电子商务行业见证了21笔私募股权和风险投资交易,价值21亿美元,2018年上半年发生了40笔交易,价值11.29亿美元。

Google和塔塔信托(Tata Trust)合作开展了“互联网Saathi”项目,以提高印度农村妇女的互联网渗透率。

 

政府举措

自2014年以来,印度政府宣布了多项倡议,包括“数字印度”,“印度制造”,“印度创业”,“技能印度”和“创新基金”。此类计划的及时有效实施可能会支持该国的电子商务发展。政府为促进印度电子商务领域采取的一些主要举措如下:

为了增加外国参与者在电子商务领域的参与,印度政府将电子商务市场模型中的外国直接投资(FDI)上限提高了100%(在B2B模型中)。

印度政府在为5G部署光纤网络方面的巨额投资将有助于促进印度的电子商务

在2018-19财年的联邦预算中,政府已向BharatNet项目分配了800亿卢比(约合12.4亿美元),以向15万克panchayats提供宽带服务

截至2018年8月,政府正在制定电子商务政策第二稿,其中纳入了来自各个行业利益相关者的意见。

 

以下是政府在过去四年中取得的成就:

在“数字印度”运动的推动下,政府启动了各种举措,例如Udaan,Umang,印度创业门户等。

在“互联网Saathi”项目下,政府已影响了印度超过1600万妇女,并惠及16.6万个村庄

Udaan是一个B2B在线贸易平台,可将中小型制造商和批发商与在线零售商联系起来,并为他们提供物流,支付和技术支持,它在印度的80多个城市拥有销售商,并覆盖500多个城市。

根据联合国电子政务指数,印度已从2014年的2018年跃升11位,到2016年增至107位。

政府推出了巴拉特货币界面(BHIM),这是一个基于移动设备的简单数字支付平台。

 

前面的路

电子商务行业通过提供融资,技术和培训手段,直接影响了印度的中小企业(MSME),并且对其他行业也具有良好的连锁效应。印度电子商务行业一直处于增长轨道,预计到2034年将超过美国,成为世界第二大电子商务市场。技术推动了创新,例如数字支付,超本地物流,分析驱动的客户参与度和数字广告可能会支持该行业的增长。电子商务部门的增长还将促进就业,增加出口收入,增加前财税收入,并长期为客户提供更好的产品和服务。

 

 

E-commerce Industry in India

 

Introduction

The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much growth of the industry has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as of December 2018.  India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce. India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world.

 

Market Size

Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017 Online retail sales in India are expected to grow by 31 per cent to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.

 

During 2018, electronics is currently the biggest contributor to online retail sales in India with a share of 48 per cent, followed closely by apparel at 29 per cent.

 

Investments/ Developments

Some of the major developments in the Indian e-commerce sector are as follows:

 

Flipkart, after getting acquired by Walmart for US$ 16 billion, is expected to launch more offline retail stores in India to promote private labels in segments such as fashion and electronics. In September 2018, Flipkart acquired Israel based analytics start-up Upstream Commerce that will help the firm to price and position its products in an efficient way.

Paytm has launched its bank - Paytm Payment Bank. Paytm bank is India's first bank with zero charges on online transactions, no minimum balance requirement and free virtual debit card

As of June 2018, Google is also planning to enter into the E-commerce space by November 2018. India is expected to be its first market.

Reliance retail is going to launch online retail this year. It has already launched its food and grocery app for beta testing among its employees.

E-commerce industry in India witnessed 21 private equity and venture capital deals worth US$ 2.1 billion in 2017 and 40 deals worth US$ 1,129 million in the first half of 2018.

Google and Tata Trust have collaborated for the project ‘Internet Saathi’ to improve internet penetration among rural women in India.

Government initiatives

Since 2014, the Government of India has announced various initiatives namely, Digital India, Make in India, Start-up India, Skill India and Innovation Fund. The timely and effective implementation of such programs will likely support the e-commerce growth in the country. Some of the major initiatives taken by the government to promote the e-commerce sector in India are as follows:

 

In order to increase the participation of foreign players in the e-commerce field, the Indian Government hiked the limit of foreign direct investment (FDI) in the E-commerce marketplace model for up to 100 per cent (in B2B models).

The heavy investment of Government of India in rolling out the fiber network for 5G will help boost ecommerce in India

In the Union Budget of 2018-19, government has allocated Rs 8,000 crore (US$ 1.24 billion) to BharatNet Project, to provide broadband services to 150,000 gram panchayats

As of August 2018, the government is working on the second draft of e-commerce policy, incorporating inputs from various industry stakeholders.

Achievements

Following are the achievements of the government in the past four years:

 

Under the Digital India movement, government launched various initiatives like Udaan, Umang, Start-up India Portal etc.

Under the project ‘Internet Saathi’, the government has influenced over 16 million women in India and reached 166,000 villages

Udaan, a B2B online trade platform that connect small and medium size manufacturers and wholesalers with online retailers and also provide them logistics, payments and technology support, has sellers in over 80 cities of India and delivers to over 500 cities.

According to the UN’s eGovernance index, India has jumped 11 positions to 107 in 2016 from 2018 in 2014.

The government introduced Bharat Interface for Money (BHIM), a simple mobile based platform for digital payments.

Road Ahead

The e-commerce industry been directly impacting the micro, small & medium enterprises (MSME) in India by providing means of financing, technology and training and has a favourable cascading effect on other industries as well. The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest e-commerce market in the world by 2034.  Technology enabled innovations like digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements will likely support the growth in the sector. The growth in e-commerce sector will also boost employment, increase revenues from export, increase tax collection by ex-chequers, and provide better products and services to customers in the long-term.

 


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