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英国游戏市场价值创纪录高达57亿英镑 ! |出海英国游戏岛群第55期

2019-12-13 22:10:50

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英国游戏市场现在价值创纪录的57亿英镑-部分归功于PlayerUnknown的Battlegrounds和Fortnite等游戏。

英国游戏行业机构Ukie称,这两个在线游戏于2018年发布,帮助推动游戏软件的收入达到创纪录的20亿英镑。

尽管2018年没有发布任何新系统,但游戏机仍然畅销。

但是虚拟现实经历了艰难的时期-自2017年以来销售额下降了20%。

Ukie(交互式娱乐协会的缩写)说,这是由于虚拟现实的早期采用者正在等待下一代VR头戴式耳机。

 

             

 

游戏的成功并不令人惊讶,因为现在游戏的价值已经超过电影和音乐的总和。

1月份的一份报告称,游戏业价值38.6亿英镑(合48.5亿美元),但这些数字不包括手机游戏和免费游戏。

 

“记录增长”

都在2018年发行的电影《古墓丽影》和《横冲直撞》将与游戏相关的电影的收入提高到超过2300万英镑,增长了34%。来自玩具,商品和书籍等领域的收入下降了,Ukie称之为“游戏文化”。

据说玩具反斗城的停业对销售产生了“重大”影响。

但据Ukie首席执行官Jo Twist博士称,游戏产业的前景是“又是创纪录的增长的一年”。

             

 

她说:“英国游戏产业是该国文化景观的基石,并将继续努力创造出消费者想要体验的新颖,创新和令人兴奋的内容,并有助于推动该产业逐年向前发展。”

 

UK gaming market worth record £5.7bn

 

The UK gaming market is now worth a record £5.7bn - in part thanks to titles like PlayerUnknown's Battlegrounds and Fortnite.

The two online-only games, released in 2018, helped push revenues for gaming software to a record £2bn - according to Ukie, the trade body for UK gaming which compiles the figures.

Consoles continue to sell well despite no new systems being released in 2018.

But virtual reality has had a tougher time - with sales down 20% since 2017.

It's due to early adopters of virtual reality awaiting the next generation of VR headsets, says Ukie (short for the Association of Interactive Entertainment).

 

The success of gaming isn't that surprising, given gaming is now worth more than movies and music combined.

A report in January said gaming was worth £3.86bn ($4.85bn) - but those figures didn't include mobile and free games.

 

'Record growth'

Movies like Tomb Raider and Rampage, that were both released in 2018, lifted revenues for game-related films to more than £23m - up by 34%.

Money made from areas including toys, merchandise and books - a wider category which Ukie calls "game culture" - was down.

 

The closure of Toys-R-Us is said to have had a "significant" impact on sales.

But the big picture is "another year of record growth" for the gaming industry, according to Ukie CEO Dr Jo Twist.

"The UK games industry is a cornerstone of the country's cultural landscape and continues to work hard to create new, innovative and exciting content that consumers want to experience, and that helps to drive the industry forward year-on-year," she said.


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