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亚马逊将“零项目”带到印度,假货零容忍!|出海印度电商岛群第2期

2019-12-12 21:45:46

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电子商务巨头亚马逊周二表示,已在印度推出“零项目”,这将为品牌提供更多工具,以从平台上识别和消除假冒商品。


该计划于今年早些时候在美国,欧洲(英国,法国,意大利,西班牙和德国)和日本启动。 “零号项目建立在我们长期的工作和投资的基础上,以确保客户在亚马逊上购物时始终能收到货真价实。我们认真对待反馈,并通过零号项目,引入了其他主动机制和强大工具来识别,阻止和消除假冒商品”,亚马逊客户信任与合作伙伴支持副总裁Dharmesh Mehta告诉PTI。他补充说,在全球范围内,零项目已经在美国,欧洲和日本注册了7,000多个品牌。


亚马逊客户信任与合作伙伴支持副总裁Dharmesh Mehta告诉PTI,在全球范围内,零项目已经在美国,欧洲和日本注册了7,000多个品牌。 在印度,大约有10-11个品牌参加了一项试点项目,以帮助该公司测试将亚马逊的技术与品牌拥有自己的知识产权相结合的解决方案。


这些品牌包括Hindustan Unilever,Webby,Skudgear和House of Quirk。 这三个工具包括“自动保护”,“自助式假冒清除工具”和“产品序列化”。品牌将必须注册以主动使用这些工具。


亚马逊的自动保护功能可主动并持续扫描全球每天超过50亿的产品列表更新,以查找可疑的列表。他说:“这些自动保护功能由亚马逊的机器学习提供支持,并不断获得新的信息,因此我们在预防和阻止潜在的假冒商品清单方面不断取得进步。” 产品序列化是由品牌在其制造和包装过程中应用的唯一代码实现的,它使亚马逊可以单独扫描并确认通过亚马逊市场对品牌注册产品的每次购买的真实性。自助式伪造品移除工具使品牌商能够直接从亚马逊市场移除商品。这些清除操作也可用于自动保护,以便将来更好地主动捕获潜在的假冒商品。

 

Amazon brings 'Project Zero' to India

 

E-commerce major Amazon on Tuesday said it has rolled out 'Project Zero' in India that will provide brands with additional tools to identify and remove counterfeits from its platform.

 

The initiative was launched earlier this year in the US, Europe (UK, France, Italy, Spain, and Germany) and Japan.

"Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon. We take feedback seriously and through Project Zero, we are introducing additional proactive mechanisms and powerful tools to identify, block and remove counterfeits," Amazon Customer Trust and Partner Support Vice President Dharmesh Mehta told PTI.

 

 

 

Globally, over 7,000 brands have already enrolled in Project Zero across the US, Europe and Japan, he added.

 

In India, about 10-11 brands had participated in a pilot to help the company test the solutions that combine Amazon's technology with the knowledge that brands have their own intellectual property.

 

These include brands like Hindustan Unilever, Webby, Skudgear and House of Quirk.

 

The three tools include 'automated protections', 'self-service counterfeit removal tool' and 'product serialisation'. Brands will have to sign up for the initiative to access the tools.

 

Amazon's automated protections proactively and continuously scans more than 5 billion daily product listing updates globally to look for suspicious listings.

 

"These automated protections are powered by Amazon's machine learning and are continuously fed new information, so we continue to get better in preventing and blocking potential counterfeit listings," he said.

 

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand's enrolled products throu...

The self-service counterfeit removal tool provides brands with the ability to directly remove listings from Amazon's marketplace. These removals also feed into automated protections, so that it can better catch potential counterfeit listings proactively in the future.


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