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Scope是一家来自英国的残疾慈善机构,它发起了一项名为“大黑客”(the Big Hack)的活动,意在让零售商意识到其对残疾客户的数字化排斥。尽管如此,许多残疾顾客仍然无法以适当的方式在网上购物。
“大黑客”运动的目的是让数字世界更好地服务于残疾人。通过与科技行业合作,残疾慈善机构Scope希望打破残疾人在网络和现实生活中面临的障碍。
例如,如果某人的眼睛对光非常敏感,它可以帮助翻转设备上的屏幕。但如果一家网店没有使用鲜明对比的颜色,那这样的顾客就几乎不可能阅读。如果应用程序不允许放大屏幕上的文字,许多用户将无法正常在线购物。
残疾人消费能力:3200亿欧元
根据Scope的分析,残疾人的消费能力总值接近3200亿欧元。如果不是出于明确的道德动机,在线零售商应该看看这个数字,或许考虑一下财务上的必要性。
电子商务网站和应用程序的5个修复程序
Scope还为在线零售商的网站和应用程序提供了五个简单的修复方案:
包含视频字幕
确保显示器具有对比文本和背景的颜色
用通俗易懂的语言描述
避免布局混乱
使按钮描述性和大
'让更多残疾人从事零售业'
《独立报》(The Independent)专栏作家、轮椅使用者詹姆斯·摩尔(James Moore)甚至想增加一个额外的解决方案:让更多的残疾人从事零售工作。“因为这自然会吸引更多人的考虑到我们的需要。”
他说:“我可以想象(公司没有为残疾人改造的网站),因为设计师和他们的管理者根本就不会登记那些范围扩大的问题。”。“这是因为他们没有遇到那些残疾人士,而他们的残疾让他们很难在网上购物。”
‘Online retailers are failing disabled customers’
Scope, a disability charity from the United Kingdom, has started a campaign called ‘the Big Hack’ to make retailers aware of digital exclusion. Still, many disabled customers can’t shop online in a proper way.
The Big Hack is a movement aim to make the digital world better for disable people. By working with the tech industry, disability charity Scope wants to break down the barriers disabled people face, both online and in real life.
For example, if someone’s eyes are very sensitive to light, it could help to invert the screen on a device. But if an online store doesn’t use clear contrasting colors, it’s almost impossible to read. And if an app doesn’t allow the text on screen to be enlarged, many users will be unable to properly shop online.
Disabled people’s spending power: 320 billion euros
According to Scope’s analysis, the aggregate value of disabled people’s spending power is almost 320 billion euros. If not for the clear ethical motives, online retailers should take a look at this number and maybe consider the financial imperatives.
5 fixes for ecommerce websites and apps
Scope has also come up with five simple fixes for online retailer’s websites and apps:
include captions with video
ensure displays feature color-contrasting text and backgrounds
have descriptions written in plain language
avoid cluttered layouts
make buttons descriptive and big
‘Have more disabled people work in retail’
James Moore, columnist for The Independent and a wheelchair user, even wants to add an extra fix: more disabled people in the retail workspace. “Because this would naturally result in more consideration being given to our needs.”
“I’d imagine [companies don’t have websites adapted for disabled people] because designers, and their managers, simply don’t register issues like those Scope raises”, he says. “And that’s because they don’t encounter people whose disabilities make online shopping difficult for them.”