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出海荷兰必须了解的企业——全渠道零售商Coolblue介绍!|出海电商荷兰岛群第8期

2019-12-01 23:41:38

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Coolblue是一家来自荷兰的全渠道零售商。1999年,皮特·兹瓦特(Pieter Zwart)、保罗·德·琼(Paul de Jong)和巴特·库佩斯(Bart Kuijpers)推出了Mp3man.nl在线商店。很快,数百个利基网站跟进,如Pdashop.nl和Laptopshop.nl。成立三年后,酷蓝也在比利时推出了在线商店。2003年,这家零售商在创始人的家乡鹿特丹开设了第一家实体店。

 

比荷卢(比利时、荷兰、卢森堡三国并提时的简称)增长迅速

从那以后,Coolblue在比荷卢地区发展迅速。其收入从2004年的1640万欧元增加到2017年的12亿欧元。在某些年份,该公司的收入增长了100%以上。而自2012年以来,其增长率一直在40%到55%之间。

 

从几百家商店到一家

多年来,Coolblue已经开设了数百家不同的在线商店,这些商店都专注于一种产品或产品类别。2018年6月,该公司决定关闭所有360家在线商店,并继续使用一个域名:Coolblue.nl(或比利时网站Coolblue.be)。根据该公司,这一决定为客户提供了更好的概述,同时也降低了在线商店后端的复杂性,这使得CouLink能够更快地自动化。

 

真正的全渠道零售商

Coolblue是荷兰最早的大型在线商店之一。成立仅4年后,第一家Coolblue实体店就于2003年开业,比许多其他在线零售商推出线下商店都早。截至2019年,Coolblue共有9家实体店,其中3家位于比利时。

Coolblue

Coolblue is an omnichannel retailer from the Netherlands. It started in 1999, when Pieter Zwart, Paul de Jong and Bart Kuijpers launched the online store of Mp3man.nl. Soon, hundreds of niche sites followed, such as Pdashop.nl and Laptopshop.nl. Three years after its founding, Coolblue launched online stores in Belgium as well. And in 2003, the retailer opened its very first physical store, in the founders’ hometown of Rotterdam.

Growing fast in the Benelux

Since then, Coolblue managed to grow fast in the Benelux region. Its revenue increased from 16.4 million euros in 2004 to 1.2 billion euros in 2017. In some years, the company’s revenue increased by over 100 percent, while its growth rate has been somewhere between 40 and 55 percent every year since 2012.

From hundreds of shops to just one

Over the course of years, Coolblue had opened hundreds of different online stores that were all focused on one product or product category. In June of 2018, the company made the decision to close all 360 online stores and to continue them under one single domain name: Coolblue.nl (or Coolblue.be in Belgium). According to the company, this decision offers a better overview for customers and also decreases the complexity of the backend of the online store, which enables Coolblue to automate faster.

A real omnichannel player

Coolblue is one of the first big online stores in the Netherlands that eventually made its way to the shopping streets. The first physical Coolblue store was opened in 2003, just four years after its founding and long before many other online retailers went ‘offline’. As of 2019, Coolblue has 9 physical stores, of which 3 are located in Belgium.


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