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亚马逊在欧洲有110万活跃卖家!|出海英国电商岛群第20期

2019-11-30 15:34:15

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位于欧洲的亚马逊市场上有110多万活跃的卖家。与去年相比,这一数值增长了25%,其中土耳其亚马逊和意大利亚马逊的增长率最高。

 

当某人有产品上市销售时,他或她就可能成为活跃的亚马逊卖家。目前,亚马逊在欧洲的六个市场上有116万活跃卖家,这六个市场分别为:英国、德国、意大利、法国、西班牙和土耳其。

 

英国有亚马逊最活跃的卖家

当然,亚马逊最活跃的卖家仍在英国,MarketplacePulse(一家数据调研公司)的最新调查显示,英国活跃卖家数量为281257家。与去年相比,该平台的活跃卖家数量增加了18.4%。这比德国(244425家卖家活跃)要多,德国自去年以来增长了17.5%。

 

意大利的卖家比法国的多

在英国和德国之后,亚马逊最受欢迎的市场在意大利。根据MarketplacePulse的数据,意大利市场比法国市场上大约多出5000个活跃的卖家

 

即使所有欧洲市场加起来,欧洲市场的活跃卖家只比亚马逊美国市场多一点。亚马逊美国有111万活跃卖家。美国市场也是亚马逊活跃卖家增长最慢的市场,增长率仅为5.1%。

 

美国市场比英国市场大四倍

MarketplacePulse写道:“在美国市场上,许多新卖家在旧卖家暂停销售或停止销售时会取代旧卖家,而有些新卖家在停止销售时也没卖出过任何东西。”。“尽管如此,亚马逊美国市场是英国市场的四倍,英国是亚马逊第二大市场。”

 

事实上,欧洲市场的增长率很高,这是亚马逊有意推动欧洲卖家在所有五个欧盟市场销售的结果。

Amazon has 1.1 million active sellers in Europe

There are over 1.1 million active sellers on Amazon marketplaces located in Europe. That’s an increase of 25 percent, compared to the situation last year. The most percentage growth can be found on Amazon Turkey and Amazon Italy.

 

Someone can be defined as an active Amazon seller, when he or she has products listed for sale. Currently, there are 1.16 million active sellers on the six marketplaces Amazon has in Europe: The United Kingdom, Germany, Italy, France, Spain and Turkey.

Most active sellers on Amazon UK

Of course, most active sellers can still be found on Amazon UK, there were 281,257 of them when Marketplace Pulse did its most recent research. In comparison with last year, the number of active sellers in this platform has increased by 18.4 percent. That’s more than in Germany (where 244,425 sellers are active), which shows a 17.5 percent growth since last year.

More sellers in Italy than in France

And as can be seen above, the most popular Amazon marketplace, behind the one from the United Kingdom and Germany, is the Amazon marketplace in Italy. According to Marketplace Pulse’s data, this marketplace has only 5,000 active sellers more than the one in France.

 

All local marketplaces combined, Europe has just a little bit more active sellers than Amazon US, which has 1.11 million active sellers. The US marketplace is also the one growing the slowest in terms of active sellers, at just 5.1 percent.

US marketplace four times larger than UK marketplace

“Many of the new sellers replace old sellers as they get suspended or stop selling, and some of the new sellers stop without ever making a sale”, Marketplace Pulse writes. “Nonetheless, the Amazon marketplace in the US is four times larger than the UK one, the second largest.”

 

The fact that there’s a significant percentage growth on European marketplaces, is the result of Amazon’s deliberate push to enable European sellers to sell in all five EU marketplaces.


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