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哥伦比亚电商
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2019年哥伦比亚移动互联网报告(一)基本情况概述报告!|出海哥伦比亚电商岛群第1期

2019-11-30 15:31:26

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凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份哥伦比亚电商报告!

 

 

关于报告的介绍

从过去几份关于哥伦比亚市场的报告中可以看出,哥伦比亚移动互联网方面还没有一个明确的领导者,所有奖项都分散在三家运营商之间,而且这三家运营商关系密切。但我们对哥伦比亚市场的最新调查显示,一家运营商终于开始坚持主导地位。Movistar囊括了三个国家级奖项,它在第四个奖项中保持了优势,在视频体验方面遥遥领先,在延迟体验方面从第三名跃升至第一名,令人印象深刻。毫无疑问,哥伦比亚的移动网络正在改善,因为这三家运营商的4G可用性得分都在70%以上,而他们的下载速度体验已经超过10 Mbps。

 

在这份报告中,我们分析了哥伦比亚三大运营商Claro、Movistar和Tigo在2019年3月初90天内的移动网络体验。在国家级分析的基础上,我们还分析了六个最大城市的运营商得分,这六个城市分别是巴兰基拉、波哥大、布卡拉曼加、卡利、卡塔赫纳和麦德林,包括对地区运营商Avantel的分析。

 

主要发现

Movistar在视频体验方面遥遥领先

六个月前,Movistar在视频体验方面的得分提高了近5分(满分100分),赢得了我们的奖项,此前在这一指标上三大运营商三足鼎立。在我们分析的六个城市中,所有运营商也都获得了良好的视频体验评分(55-65)。

 

哥伦比亚的所有运营商都提高了他们的下载和上传速度体验

Tigo获得了我们的下载速度体验奖,而Movistar获得了上传速度体验——与我们上次报告中的结果相同。哥伦比亚的三家运营商在我们的大部分速度指标中都显示出了一定的增长,其中至少有二分之一的城市下载速度体验得分超过20 Mbps。

 

在延迟体验方面的巨大改进使Movistar从第三位跃升到第一位

自上次报告以来,Movistar成功地将其延迟体验得分提高了20毫秒,超越了两个竞争对手,赢得了我们的奖项。这一重大改进也帮助运营商在我们的视频体验类别中获得优势,因为较低的延迟意味着视频通常开始播放得更快。

 

Movistar和Tigo在一场非常激烈的4G可用性竞赛中势均力敌

两个运营商为我们的4G可用性奖展开竞争,而Movistar和Tigo在过去六个月都没有任何显著增长。但排名第三的Claro的得分增长了4%,与领先者只剩下不到1%的差距。

 

Introduction

In our last few reports on the Colombian market, we haven't really seen a clear leader, with awards scattered among the three operators and ties aplenty. But our latest look at the market shows one operator is finally starting to assert dominance. Movistar scooped three of our national awards and drew in a fourth, pulling ahead of the pack in Video Experience and putting in a hugely impressive surge to jump from third to first place in Latency Experience. And there is no doubt that Colombia's mobile networks are improving, as all three operators now have 4G Availability scores over 70% while their Download Speed Experience has surpassed 10 Mbps.

 

In this report, we've analyzed the mobile network experience for Colombia's three key operators, Claro, Movistar and Tigo, over the 90 days from the start of March 2019. On top of our national level analysis we've also examined the operator's scores in six of the largest cities, Barranquilla, Bogota, Bucaramanga, Cali, Cartagena and Medellin, across our five award metrics, including analysis of regional operator Avantel.

 

Key findings

Movistar pulls ahead of the pack in Video Experience

Movistar increased its Video Experience score by nearly 5 points (out of 100) to win our award, following a three-way draw in this metric six months ago. The operator also managed to score Good Video Experience ratings (55-65) in all six cities we analyzed.

 

All of Colombia's operators improve their Download and Upload Speed Experience

Tigo won our Download Speed Experience award, while Movistar took Upload Speed Experience — the same result as in our last report. All three of Colombia's operators showed some growth across most of our speed metrics, with two cities now seeing at least one Download Speed Experience score over 20 Mbps.

 

Huge improvement in Latency Experience sees Movistar jump from third to first place

Movistar managed to improve its Latency Experience score by over 20 milliseconds since our last report, leapfrogging both its rivals to win our award. This big improvement also helped the operator to gain the edge in our Video Experience category because lower latencies means video usually starts to play more quickly.

 

Movistar and Tigo tie in a very tight 4G Availability race

Two operators drew for our 4G Availability award, as neither Movistar nor Tigo showed any significant growth over the past six months. But third-placed Claro grew its score by over four percentage points to come within a point of the leaders.


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