寻求丹麦电商货源、丹麦电商卖家、入驻丹麦电商平台、丹麦物流、丹麦仓储、丹麦推广、参与丹麦电商考察、报名丹麦电商活动等,请联系蓝船商务微信BlueBoat_Global
凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份丹麦电商报告!
来自丹麦的电子商务时尚平台Miinto已经从现有和新的投资者那里接收了超过1亿3000万瑞典克朗(1220万欧元)。这家公司宣布了这一消息,同时销售额也大幅度增加。不过,Miinto仍然没有盈利。
Miinto成立于2009年,目前在丹麦、挪威、瑞典、波兰、荷兰、比利时和瑞士开展业务。埃汉德尔写道,电子商务时尚平台上一财年的产品销售总额约为9400万欧元,预计今年的销售额将大幅增长。
平均订单价值翻倍
平均订单价值已经增加(从140欧元增加到280欧元),但Miinto仍然无法实现盈利。该公司解释说,这主要是由于对当前和新市场的投资。
“有了这些钱,就有了很大的责任”
首席执行官兼联合创始人康拉德•基尔克洛(Konrad Kierklo)认为,新的投资资金证明Miinto走上了正确的轨道。“来自Burda Principal Investments和Heartland的注资强调,工信部的投资者对发展感到满意,他们支持我们的战略。我们的团队努力工作,但我们所有的合作伙伴商店和品牌也付出了巨大的努力,使我们能够取得这一成果。我们充分意识到,有了这笔钱,也就有了我们完全理解和尊重的重大责任和巨大要求。”
Fashion platform Miinto receives €12 million
Miinto, an ecommerce fashion platform from Denmark, has received over 130 million Swedish kronor (12.2 million euros) from both existing and new investors. The company announced the news together with the fact that sales increased significantly. Miinto still isn’t profitable, though.
Miinto was founded in 2009 and currently operates in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium and Switzerland. The ecommerce fashion platform sold products for a total amount of around 94 million euros last fiscal year and expects a significant increase in sales during the current year, Ehandel writes.
Average order value doubled
The average order value has increased (from about 140 to 280 euros), but Miinto still won’t achieve profitability. This is mostly due to investment in both current and new markets, the company explains.
‘With this kind of money, comes great responsibility’
CEO and co-founder Konrad Kierklo sees the new investment money as proof that Miinto is on the right track. “The capital injection from Burda Principal Investments and Heartland emphasizes that Miinto’s investors are satisfied with the development and that they support our strategy. Our team has worked hard, but it has also been a great effort from all our partner stores and brands, who enabled us to achieve this result. We are fully aware that with this kind of money also comes a great responsibility and great demands, which we fully understand and respect.”