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亚马逊在德国测试捆绑送货!|出海德国电商岛群第17期

2019-11-22 15:33:40

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亚马逊正在德国测试其“亚马逊日”服务。有了这项服务,主要成员可以将他们的订单捆绑在一起,并在他们选择的日期发货。“亚马逊日”是为了节省包装材料,省去以往不便的快递投放,防止多次交付尝试。

 

亚马逊去年2月首次在美国推出亚马逊日。现在,它正在德国测试这项服务。它实际上是在测试主要成员以掌握控制交付时间的不同程序。

 

更少的交付尝试

随着亚马逊日的到来,亚马逊希望节省成本,并采取更加气候友好的行动。捆绑送货应减少送货公司每周与客户接洽次数。同时,在约定日期有人在家的可能性预计会大大增加。

 

减少包装垃圾

亚马逊日的另一个好处是,捆绑的产品可以用一个大包装带到客户面前,这意味着不再需要用纸箱或塑料包装每一件产品。

 

Zalando也在测试捆绑交货

亚马逊的想法是,在德国的测试阶段结束后,他们很快将把这项服务提供给这个国家的所有主要用户。然而,亚马逊并不是唯一一家尝试捆绑送货的零售巨头。时尚零售商Zalando也在测试这样一项服务,作为Zalando“做得更多”战略的一部分,Zalando希望转变为一个可持续的时尚平台,对人类和地球产生积极影响。

Amazon tests bundled deliveries in Germany

Amazon is testing its Amazon Day service in Germany. With this service, Prime members can have their orders bundled and shipped on a day of their choice. Amazon Day is meant to save packaging material and countless trips from the courier and to prevent multiple delivery attempts.

 

Amazon first introduced Amazon Day in the US last February. Now, it’s testing the service in Germany. It’s actually testing out different programs that allow Prime members to control the delivery time.

Less delivery attempts

With Amazon Day, Amazon wants to save costs and to act more climate-friendly. The bundled delivery should prevent customers to be approached by a delivery company several times a week. At the same time, the likelihood that someone is at home at the desired date is expected to increase significantly.

Less package waste

Another benefit of Amazon Day is that bundled products can be brought to the customer in one big package, meaning there’s no need any more to have every single product wrapped in carton or plastic.

Zalando is also testing bundled deliveries

The idea is that after the test phase in Germany, the American ecommerce giant will soon make the service available to all Prime users in this country. Amazon however isn’t the only retail giant experimenting with bundled deliveries. Fashion retailer Zalando is also testing such a service, as part of Zalando’s ‘Do more’ strategy in which it wants to transform into a sustainable fashion platform with a positive impact on people and earth.


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