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一份匈牙利电子商务报告!|出海匈牙利电商岛群第1期

2019-11-10 20:45:12

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寻求匈牙利电商货源、匈牙利电商卖家、入驻匈牙利电商平台、匈牙利物流、匈牙利仓储、匈牙利推广、参与匈牙利电商考察、报名匈牙利电商活动等,请联系蓝船商务微信BlueBoat_Global

 

凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份匈牙利电商报告!

 

 

匈牙利位于中欧,是欧盟和申根地区的成员国。第一次世界大战后,匈牙利失去了71%的领土,58%的人口和32%的匈牙利民族。今天,匈牙利是一个中等偏上收入国家,其涉及预期寿命、教育和生活水平的人类发展指数非常高。

 

匈牙利的电子商务客户

根据备受赞誉的中情局事实手册的数据,匈牙利有约617万互联网用户,占总人口的62%。欧盟统计局2018年的数据显示,29%的匈牙利人(16至74岁)在过去三个月里通过互联网购买了一些东西。

 

ENET的研究显示,五分之一的匈牙利互联网用户拥有平板电脑,而来自同一家公司的另一项研究显示,2018年在线购买商品的人数达到540万。这相当于91%的普通成人互联网用户。

 

最近一项研究也揭露了匈牙利支付方式的相关信息。大约51%的匈牙利人喜欢用非现金支付,19%的人喜欢用现金支付喜欢,同时喜欢以上两种方式人群的比例几乎没有变化,只有30%。在选择送货方式时,大多数人(72%)希望通过快递服务送货上门。该研究还称,82%的受访者表示,在选择送货或取货方式时,运输成本是主要考虑因素。一半的网购者在决定送货方式时认为送货时间很重要,而容易到达取货点则被在2017年被认为是最不重要的因素,货到付款仍然是匈牙利最流行的付款方式。

 

             

匈牙利的电子商务市场

根据ENET的一项研究数据,2017年匈牙利的电子商务总额约为16.5亿欧元(5450亿匈牙利福林)。与前几年一样,匈牙利的在线零售贸易额也大幅增长。2016年同一家公司的研究显示,2015年匈牙利电子商务产业规模达到10.2亿欧元,占整个零售业的4.1%。

             

匈牙利电子商务中最受欢迎的产品类别是计算机和电子产品、家用设备、玩具和礼品以及服装。2013年匈牙利的电子商务占零售总额的3.1%,2017年占6.2%。

 

匈牙利的大型在线商店

匈牙利一些最受欢迎和最大的在线商店是Tesco、Media Markt、eMAG、Vatera.hu和Ujjé.hu。

Ecommerce in Hungary

Hungary is a country located in Central Europe and member of the European Union as well as the Schengen Area. After World War I Hungary lost 71% of its territory, 58% of its population and 32% of ethnic Hungarians. Today Hungary is an upper-middle income country with a very high Human Development Index, which looks at life expectancy, education and the standard of living.

 

Ecommerce customers in Hungary

According to data from the acclaimed CIA Factbook, Hungary has about 6.17 million Internet users, who account for 62% of the total population. Eurostat‘s data from 2018 shows that 29% of Hungarians (aged 16 to 74) have bought something over the Internet in the last three months.

 

Research from eNET shows that one in five Hungarian Internet users has a tablet, while another study from the same company suggest the number of people buying goods online reached 5.4 million in 2018. This equals 91 percent of regular adult Internet users.

 

This last study also shares some insights into the preferred payment methods in Hungary. It seems that about 51 percent prefer to pay with non-cash, while 19 percent like to pay with cash. The proportion of people who like both is almost unchanged at 30 percent. When it comes to choosing a delivery method, it shows that most people (72 percent) want their goods being delivered at home, via a courier service. The study also claims 82 percent of the respondents say that shipping costs are the main consideration when choosing a delivery or pickup method. Half of all online buyers consider the delivery time as important when deciding on the delivery method, while easy access to the pickup point is deemed the least important. In 2017, cash on delivery was still the most popular payment method in Hungary.

             

The ecommerce market in Hungary

Based on data from a study conducted by eNET, the total ecommerce volume in Hungary reached about 1.65 billion euros (545 billion Hungarian forints) in 2017. Just as in previous years, the online retail trade volume of Hungary increased considerably. Research from the same company in 2016 showed that the ecommerce industry in Hungary reached 1.02 billion euros in 2015 and that it accounts for 4.1 percent of the overall retail industry.

             

The most popular product categories in the Hungarian ecommerce are computers and electronics, home equipment, toys and presents, and clothing. Ecommerce in Hungary accounted for 3.1 percent of total retail sales in 2013 and for 6.2 percent in 2017.

Big online stores in Hungary

Some of the most popular and biggest online stores in Hungary are Tesco, Media Markt, eMAG, Vatera.hu and Ujjé.hu.


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