遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
德国电商
德国电商,出海德国电商介绍
235 13851946
关注
分享

欧洲跨境电商报告(二)|出海德国电商岛群第15期

2019-11-10 20:06:10

查看 16918 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global


寻求德国电商货源、德国电商卖家、入驻德国电商平台、德国物流、德国仓储、德国推广、参与德国电商考察、报名德国电商活动等,请联系蓝船商务微信BlueBoat_Global

 

凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份德国电商报告!

 

 

跨境电子商务在欧洲很流行。2014年,一项研究显示,超过四分之一的欧盟网购者在另一个欧盟国家进行了网上购物。但仍有很长的路要走:许多购物者害怕跨境购物,因为他们担心得不到商品,或者如果不喜欢,需要付出太大的努力才能退货。欧盟委员会(European Commission)正努力使跨境电子商务对消费者和卖家都更为方便。

 

欧洲不仅是其他欧洲国家消费者和零售商青睐的电子商务目的地,Payvision 2014年的报告显示,在北美,欧洲是三分之二受访者跨境扩张的首选地区。

 

国内和欧盟跨境访问比例

欧盟委员会要求零售商向他们提供有关2014年每个成员国用户访问其网站次数的信息。从其他欧盟国家访问的平均比例与国内访问相比约为20%。

从会员国一级的比例来看,跨境访问的比例差别很大。委员会认为,这也是由于访问次数在一定程度上受到人口规模的影响。“因此,即使在传统上规模较大的电子商务市场,如德国和英国,与国内访问的比例相比,国外访问的比例也相对较小。据报道,一些北欧国家以及西班牙和葡萄牙的跨境访问比例很高。”

 

2018年欧洲跨境电子商务

2018年的一项研究显示,对欧洲许多网购者而言,中国是他们跨境电子商务购物的热门目的地。在欧洲几乎每个国家中,中国都是网购者最近一次跨境在线购物的第一大国家。冰岛、挪威、瑞典、芬兰、英国、丹麦、法国、葡萄牙、西班牙、意大利、希腊、拉脱维亚、德国、匈牙利和斯洛文尼亚就是这样。

Cross-border ecommerce in Europe

Cross-border ecommerce is popular in Europe. In 2014, a study has shown that more than a quarter of online shoppers in the EU have shopped online in another EU country. But there is still a long way to go: many shoppers are afraid to shop across the borders, because they are worried they don’t get the goods or need to put way too much effort in returning the products if they don’t like them.  The European Commission is trying hard to make cross-border ecommerce easier for both consumers and sellers.

 

Europe is not only a popular ecommerce destination for consumers and retailers in other European countries, Payvision’s report from 2014 showed that in North America, Europe was the first region of choice for cross-border expansion for two in three respondents.

Proportions of domestic and EU cross-border visits

The European Commission asked retailers to provide them information about the number of visits to their websites that were made in 2014 from users located in each Member State. The average proportion of visits coming from other EU countries compared to domestic visits is approximately 20 percent.

 

When we look at the share at member state level, the proportion of cross-border visits varies greatly. According to the Commission, this is also due to the fact that the number of visits is partly influenced by size of the population. “Therefore, even in traditionally larger ecommerce markets such as Germany and the UK, the proportion of visits from abroad is relatively modest compared to the proportion of domestic visits. A high proportion of cross-border visits were reported for some of the Nordic countries as well as Spain and Portugal.”

 

Cross-border ecommerce in Europe in 2018

A study in 2018 shows that for many online shoppers in Europe, China is a popular destination for their cross-border ecommerce purchases. In almost every country in Europe, China is the number one country from which online shoppers bought their most recent online cross-border purchase. In Iceland, Norway, Sweden, Finland, the UK, Denmark, France, Portugal, Spain, Italy, Greece, Latvia, Germany, Hungary and Slovenia this is the case.


回复(0)

分享

添加评论

全部评论(0条)



蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn