寻求比利时电商货源、比利时电商卖家、入驻比利时电商平台、比利时物流、比利时仓储、比利时推广、参与比利时电商考察、报名比利时电商活动等,请联系蓝船商务微信BlueBoat_Global
凡是转发此文到微信朋友圈(不可分组),联系小助手微信号BlueBoat_Global,均可获取一份比利时电商报告!
内饰在线零售商Amara将在比利时推出其在线商店。这将是Amara运营本地化网站的第十个国家。在欧洲经历了一段强劲增长期后,比利时宣布推出这一产品。
在法国和德国国内经历了几年的增长后,Amara上个月告诉电子商务新闻,它计划利用现有的基础设施在欧洲其他市场进行扩张。第一个在名单上的是比利时,本月晚些时候它将在比利时推出本地化的电子商务网站。
以法语用户为目标
比利时网站将针对法语用户,因为他们已经知道使用现有的法国网站。Amara官方透露,大约十分之六的比利时本地用户现在使用法国网站。“通过一个完全本地化的网站,我们将为用户提供更好和更个性化的体验,为他们量身定做的旅程和他们的需求,”英国生活方式零售商评论。
欧洲是Amara增长最快的市场
2014年10月,Amara首次出海,当时它在法国开设了一家在线商店。自那以后,欧洲市场的销售大幅增长,平均每年增长近100%。目前,欧洲销售额占公司今年以来收入的21%。
Amara launches online store in Belgium
Interiors online retailer Amara will launch its online store in Belgium. This would be the tenth country where Amara runs a localized website. The announced launch in Belgium follows after a period of strong European growth.
After a few years of growth within France and Germany, Amara told Ecommerce News last month that it had plans to use the infrastructure that was put in place to expand across other markets in Europe. The first on that list is Belgium, where later this month it will launch its localized ecommerce website.
Targeting French-speaking users
The Belgian website will target French-speaking users, as they are known to already use the existing French website. According to Amara, about six in ten native Belgian users now use the French website. “By having a completely localized site, we are offering our users a better and more personalized experience with a journey tailored to them and their needs”, the UK lifestyle retailer comments.
Europe is Amara’s fastest-growing market
In October 2014, Amara went abroad for the first time, when its opened an online store in France. Since then, sales to European markets have grown significantly, averaging almost 100 percent growth each year. Currently, European sales account for 21 percent of the company’s revenue so far this year.