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土耳其电商
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2018年土耳其电子商务价值57亿欧元|出海土耳其电商岛群第1期

2019-10-31 17:52:38

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2018年,土耳其电子商务价值约57.4亿欧元,较上年增长38%。土耳其在线零售业目前占全国零售总额的5%。

 

这些数字来自尼尔森(Nielsen)的一份电子商务报告。这项研究还显示,在土耳其,人均上网花费近160欧元,而世界平均水平约为735欧元。

 

土耳其最受欢迎的产品类别

谈到土耳其的电子商务,最受欢迎的产品类别是鞋子和衣服(68%的消费者在网上购买),其次是消费电子产品(58%)、个人护理和化妆品(49%)以及书籍、电影和游戏。Hürriyet Daily News写道,从餐馆点餐也很受欢迎(47%)。土耳其消费者平均每月从餐馆点四次餐。

 

智能手机是网上购物的热门设备

当土耳其消费者在网上购物时,他们大多是通过使用智能手机(75%)来实现这一点。土耳其大约有6000万人拥有一部手机。笔记本电脑是另一种浏览电子商务网站和下订单的流行方式(52%)。据报道,土耳其的人们每天在网上花大约7个小时。

 

每天有4%的人在网上购物

当消费者被问到他们多久上网购物一次时,大学有4%的土耳其消费者每天都在网上购物,46%的人每月都会上网购物几次。

 

72%的土耳其民众使用互联网

互联网尼尔森(Nielsen)报告还显示,土耳其去年有5900万网民。考虑到土耳其目前约有8200万人居住,这意味着这个国家的互联网使用普及率为72%。这远远高于全球57%的平均水平。

Ecommerce in Turkey was worth €5.7 billion in 2018

Ecommerce in Turkey was worth about 5.74 billion euros in 2018, after it grew 38 percent compared to the year before. The Turkish online retail industry now accounts for 5 percent of the country’s total retail sales.

 

These numbers come from an ecommerce report by Nielsen. This study also shows that in Turkey almost 160 euros was spent online per capita, whereas the world average is about 735 euros.

Most popular product categories in Turkey

When it comes to ecommerce in Turkey, the most popular product categories are shoes & clothes (68 percent of consumers buy these online), followed by consumer electronics (58 percent), personal care & cosmetic products (49 percent), and books, movies & games. Ordering food from restaurants is also popular (47 percent), Hürriyet Daily News writes. On average, Turkish consumers order from restaurants four times a month.

Smartphone is popular device for shopping online

When Turkish consumers shop online, they mostly do this by using their smartphones (75 percent). About 60 million people in Turkey own a mobile phone. The laptop is another popular way to browse ecommerce sites and place orders (52 percent). And according to the report, people in Turkey spend some seven hours a day online.

4 percent shops online every day

Consumers also got the question how often they shop online. It seems that 4 percent of Turkish consumers shop online every day, while 46 percent they go online for shopping a few times per month.

72% of Turkish people use the internet

Internet The Nielsen reports also shows that there were 59 million internet users in Turkey last year. And taking into account there are currently living about 82 million people in Turkey, this means the internet usage in this country has a penetration rate of 72 percent. That’s well above the worldwide average of 57 percent.


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