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H&M继续投资于Sellpy(二手时尚在线平台)。 这家瑞典时装零售集团四年前开始对Sellpy进行投资,此后便加入了所有投资活动。 现在,H&M已成为大股东,在电子商务平台中拥有大约70%的股份。
自2015年以来,H&M集团通过其投资子公司Co:Lab,一直在Sellpy投资总额约460万欧元。现在,随着最近370万欧元的投资和近850万欧元的二次采购,H&M继续投资于电子商务平台。
从小股东到大股东
该公司宣布,瑞典时尚巨人还将在几年内分两期分期追加投资550万欧元。 处理完全部投资后,H&M将拥有公司约74%的股份。
“我们继续投资于Sellpy,因为我们非常信任公司和其创始人。“CO:LAB负责人安徒生(nanna andersen)表示,sellpy拥有独特的循环商业模式,这与H&M 集团实现全面循环的愿景完全一致。
促成时尚的闭环
对H&M来说,二手市场是一个有趣的商业领域。它说这是一个商业机会,它想探索该领域。“因为它能帮助顾客通过重复使用让旧衣服焕然一新,从而促成时尚的闭环。”
Sellpy于2014年在瑞典成立,是一个电子商务平台,它可以让用户买卖二手商品。 该公司目前正在为从德国开始为国际扩张做准备。
H&M increases investment in second-hand platform Sellpy
H&M continues to invest in Sellpy, an online platform for second-hand fashion. The Swedish fashion retail group started investing in Sellpy four years ago and has since then joined all investment rounds. Now, H&M has become a majority owner, with an approximate 70 percent stake in the re-commerce platform.
Through its investment subsidiary CO:LAB, H&M Group has been investing a total of about 4.6 million euros in Sellpy since 2015. Now, with the latest investment of 3.7 million euros and purchase of secondaries for almost 8.5 million euros, H&M continues to invest in the re-commerce platform.
From minority shareholder to majority owner
The Swedish fashion giant will also invest an extra 5.5 million euros in two different installments within a few years, the company announced. When the full investment is handled, H&M will own approximately 74 percent of the compan's stakes.
“We keep investing in Sellpy because we strongly believe in the company and the founders. Sellpy has a unique circular business model, which perfectly aligns with H&M Group’s vision to become fully circular”, says Nanna Andersen, Head of CO:LAB.
Contributing to closed loop for fashion
For H&M, second-hand is an interesting business sector. It says it’s a business opportunity it wants to be part of exploring. “Because it helps customers give their old clothes a new life through reuse, thus contributing to a closed loop for fashion.”
Sellpy was founded in Sweden in 2014 and is a recommerce platform, which means it lets users buy and sell second hand goods. The company is currently preparing for an international expansion, starting with Germany.