这几乎是一个众所周知的“数据”:90%的创业公司在120天内就会倒闭。 但是,一个电商公司刚刚开始不成功的原因可能是什么呢? 现在,就让我们来看看刚起步的电商公司遭遇失败的原因吧!
首先,可能有一个众所周知的说法,即90%的创业公司在成立的120天内都会失败,但并没有真正的证据可以支持这一点。 事实上,欧盟委员会的统计数据显示,在欧洲,约有81%的企业都能度过第一年。
为什么电子商务公司会失败?
但是,仍然还是有许多电商公司活不过第一年。 为什么会这样呢? 数字营销机构Marketingsignals对英国失败创业公司的1,253名业主进行了调查,并对结果进行了分析,以便他们能够提出新电商公司失败的原因。
最重要的原因似乎是糟糕的在线营销。 商品在搜索引擎的结果不可见也是另一个因素。 在接受调查的公司中,37%将他们的失败归因于在线营销,配送的失利,这些都让他们失去了竞争力。 对其余的35%来说,他们的公司在网上的曝光度太低导致了他们的失败。
资金不足是一个大问题
类似数量的受访者表示,他们的电子商务业务失败的原因是他们的产品几乎没有市场。 32%的受访者则表示,资金不足也是导致失败的原因之一。
确保产品有市场'
Marketingsignals董事总经理Gareth Hoyle表示,如果想要取得成功,电子商务创业公司需要关注的重点是如何在网上推广自己的产品并让它们在Google等搜索引擎上有一定的曝光度。 “业务所有者在启动之前就必须意识到这些点,并且还要做出相应的计划,这非常重要 :包括可观的曝光度和合适在线营销策略,同样他们还必须确保他们的产品拥有市场。”
以下便是总结出的容易造成小型电商们在初期失败的十个原因
1 | 市场营销策略不到位 | 37% |
2 | 缺乏网络曝光度 | 35% |
3 | 产品没有市场 | 35% |
4 | 资金不足 | 32% |
5 | 成本太高 | 29% |
6 | 竞争太激烈被淘汰 | 23% |
7 | 领域有垄断或一家独大的现象 | 19% |
8 | 售后服务不到位 | 16% |
9 | 缺乏团队合作 | 14% |
10 | 不合时宜的产品 | 11% |
10 reasons why ecommerce startups fail
It’s a well-known ‘statistic’ that 90 percent of startups fail within the first 120 days. But what could be the reason for an ecommerce company that just started to be unsuccessful so soon? Let’s have a look at the top 10 reasons why ecommerce startups fail.
First of all, it may be a well-known claim that 90 percent of startups fail within the first 120 days of existence, but there’s no real evidence that backs this up. As a matter of fact, statistics from the European Commission show that within the European Union, about 81 percent of enterprises survive the first year.
Why do ecommerce companies fail?
All things aside, there are still many ecommerce companies that won’t survive the first year of existence. But why is this? Digital marketing agency Marketingsignals carried out a survey among 1,253 owners of failed startups in the UK and analyzed the results so they could come up with the top 10 reasons why ecommerce startups fail.
The most important reason seems to be poor online marketing. A lack of search engine visibility is also another factor. Of the companies surveyed, 37 percent said their failure could be attributed to an inability to compete with, or delivery, online marketing. And for 35 percent, the fact their company wasn’t visible enough online have led to the failure of their business.
Running out of cash is a problem for many ecommerce startups
A similar amount of respondents said their ecommerce business failed because there was little to no market for the products or services they tried to sell online. And for 32 percent running out of cash was a very important reason why their company didn’t survive.
‘Make sure there’s a market for your product offering’
According to Gareth Hoyle, managing director of Marketingsignals, having an online presence and being visible on search engines such as Google, is a key area ecommerce startups need to focus on if they want to succeed. “It’s incredibly important that business owners put provisions firmly in place well before launching – this must include a bulletproof search visibility and online marketing strategy, as well as ensuring there is a market for their product offering.”
Here’s the complete top 10 of reasons why ecommerce startups fail:
1 | Poor online marketing | 37% |
2 | Lack of online search visibility | 35% |
3 | Little to no market for their products or services | 35% |
4 | Running out of cash | 32% |
5 | Price and costing issues | 29% |
6 | Got outcompeted | 23% |
7 | Retail giants dominating a large share of the market | 19% |
8 | Lack customer service | 16% |
9 | Poor team around them | 14% |
10 | Product mistiming | 11% |