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印度这家电商平台Qtrove如何通过社交媒体成功进行电商推广?|出海印度电商岛群第11期

2019-08-24 22:40:03

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商业可以通过社交媒体推广吗?对位于班加罗尔的手工艺品平台Qtrove来说,答案是肯定的。

最近融资51.5百万美元的Qtrove,在过去三年都在使用像Facebook, WhatsApp, Quora 和YouTube这样的平台寻找买家卖家扩大自己的商业规模。

Qtrove联系Instagram和YouTube上有影响力的人,为他们提供包括巧克力、果酱等样品,这些有影响力的人的评价反过来会促进Qtrove在全国范围内的知名度和关注度。

“电商应该是以内容为驱动的,尤其对我们来说,我们和用户在Quora和其它平台上的沟通帮助我们把产品做得更好。"Vinamra Pandiya, Qtrove的CEO说道。Qtrove还说,已经有人在Quora上为他们的产品提意见。

Pandiya说社交媒体策略帮助他们和销售网络更好沟通,来自全国各地不断涌现的评论和指责帮助他们更好地规划他们的产品。

“电子商务公司都在购买交易和和顾客,我们的方法帮助非品牌产品销往印度。基于社交媒体和内容是未来的线上销售方法。”Pandiya说道。

最近,策展市场还从Bennett、Coleman&Co Ltd(BCCL)的投资机构SpringBoard Ventures获得了3.5亿卢比。潘迪娅说,他将利用这笔资金增加到500万客户,并利用BCCL的网络进一步扩展到印度的其他州和三级城镇。

但作为一家电子商务初创公司,潘迪娅喜欢与其他公司区别开来。他说,它们与印度的每一家电子商务公司相反,折扣和交货时的免费现金会侵蚀电子商务的利润率,为了维持下去,你必须减少这种方法。

 

Can a business be scaled using social media platforms? For Bangalore-based Qtrove, a marketplace for handmade products, the answer is a resounding yes. QTrove, which recently raised $ 51.5 million in funding, has used platforms like Facebook, WhatsApp, Quora and YouTube to scale up its business and reach out to more sellers and customers in the last three years.

Qtrove had tied up with influencers on Instagram and Youtube, who would be given samples of various products ranging to chocolates to jams. The reviews by these influencers, in turn, helped Qtrove increase their brand awareness and following across the country.

“E-commerce should be content driven and specially for us, our engagement with people on Quora and other platforms helped us make our products better,” Vinamra Pandiya, CEO, Qtrove told TheBigScope, adding that the startup had even reached out to people on Quora for suggestions about their products.

Pandiya says that the social media strategy helped them communicate better with their seller network. The constant churn of reviews and comments from users across the country helped them catalog their products better.

“E-commerce companies are buying transactions and customers. Our approach has helped sell non brands to Indians. Community and content based approach is the future of online selling,” says Pandiya.

Recently, the curated marketplace also raised Rs. 350 crore in finding from Springboard ventures which is an investment body of Bennett, Coleman & Co Ltd( BCCL). Pandiya says that he will use the funds to grow to 5 million customers and utilize BCCL’s network to scale further into other states and Tier-3 towns in India.

But inspite of being an e-commerce startup, Pandiya likes to differentiate from rest. He says they are the opposite of every e-commerce firm in India and that discounts and free cash on delivery eats into e-commerce margins and in order to sustain you have reduce such methods.


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