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这对夫妇竟然做了一个南非版婚礼“礼物说”,用户即将破20万!|出海南非电商岛群第8期

2019-08-24 21:18:03

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询问您的朋友有关数字颠覆的问题,他们会列出一份"久经考验的"技术品牌名单,如亚马逊、苹果、谷歌,以及最近Airbnb和优步,但他们的主流关注点意味着他们正在掩盖数十家创新型初创企业正在彻底改变传统的做事方式。Wrapistry.shop 就是这样一家初创公司,它利用数字技术从根本上改善婚礼宾客在数百年婚姻习俗中与新娘和新郎的互动方式。

 

 

Wrapistry 是一家家族企业,它自称一站式解决所有婚庆问题。"我们决定重塑传统的婚礼送礼流程,以解决夫妻在策划婚礼时的许多痛点和直系亲属经历,"首席执行官 Jed Shein 说。"这是我们从基层建立起来的基础业务,旨在为客户提供他们渴望的互动体验"。进入数字时代的公司的早期教训是,所谓的千禧一代(以及后世的一代)非常重视客户体验。他们不仅希望获得无缝的送礼体验,还希望赠送有意义的礼物,与数字生活方式产生共鸣。帮助客人选择令人敬畏的结婚礼物的愿望是Wrapistry联合创始人帕特·伯曼和琳达·Shein在2015年公司成立时推出的服务的一部分。他们为忙碌的婚礼宾客创建"一站式商店",以满足不断变化的消费者需求,如今,该店提供了三种礼品选择。进入登记处的客人可以选择传统礼物(由新娘和新郎选择)、现金捐赠或为情侣的蜜月或体验(如冒险或旅行套餐)捐款。然而,企业的首要动机是,通过创建一个平台来自动化"老学校"的结婚礼物登记流程,以减轻情侣们在婚礼前面临的压力。

 

它是如何工作的?每对夫妇在网上创建一个个性化的婚礼登记处,并在与客人分享注册链接之前,从不同价位添加适当数量的礼物。客人点击该链接选择礼物,并有机会在完成电子付款前向这对夫妇写个人短信。婚礼后,情侣可以登录登记处查看所有礼物的列表,并生成个性化的电子邮件感谢信。其他服务包括支持团队,协助客人选择完美的礼物;"团体赠送"设施,允许多个客人为"大票"项目捐款;和免费送货服务到一个地址。Wrapistry已经经历了通常的摇摆和回旋,但早期迹象表明,这将是一个轰轰烈烈的成功。Shein 表示:"2018 年,我们协助了473 场婚礼,根据截至5 月底的运营表现,我们有望在2019 年突破1,000 场婚礼的神奇纪录。他补充说,南非每年举行约15万场婚礼,有机增长潜力巨大。但数字平台也开启了各种与婚礼相关的机会,例如与实体零售商建立合作伙伴关系,以扩大礼品阵容,或增加婚礼组织的新组件。

 

正是这种潜力引起了科技投资者和DimensionData前首席执行官布雷特·道森的注意。道森一直在对传统企业进行早期投资,这些传统企业利用数字创新"看到了曙光",成为第四次工业革命的先驱。Shein 总结道:"Brett 在大约18 个月前投资了我们的业务,作为导师和对电子商务和数字技术领域有丰富知识的人,做出了宝贵的贡献。"他的参与将确保成千上万的夫妇在将梦想中的礼品清单放在一起时,无需再考虑"幕后"物流。"

 

原文:

South African tech start-up takes the stress out of wedding gifting 

Ask your friends about digital disruption and they will trot out a list of 'tried-and-tested' technology brands like Amazon, Apple, Google - and more recently Airbnb and Uber, but their mainstream focus means they are glossing over dozens of innovative start-ups that are revolutionising traditional ways of doings things. Wrapistry.shop is one such start-up that is leveraging digital technologies to radically improve how wedding guests interact with the bride and groom during the centuries-old custom of marriage.

Wrapistry is a family business that bills itself as the ultimate wedding registry. “We decided to reinvent the traditional wedding gifting process to address many of the pain points that couples and their immediate family experience while planning a wedding,” says CEO, Jed Shein. “This is a foundation business that we built, from the ground up, to give customers the interactive experience they desire”. An early lesson for firms entering the digital age is that the so-called millennial generation (and those coming after) place a high value on customer experience. Not only do they want a seamless gifting experience, but they want to give meaningful gifts that resonate with their digital lifestyles. 

How does it work? Each couple creates a personalised wedding registry online and adds an appropriate number of gifts from various price points before sharing a link to the registry with their guests. Guests follow the link to choose their gifts and have an opportunity to write a personal message to the couple before completing an electronic payment. Following the wedding, couples can log into the registry to review a list of all gifts and generate personalised email thank you notes. Other services include a support team to assist guests in choosing the perfect gift; a ‘group gifting’ facility that allows multiple guests to contribute to ‘big ticket’ items; and a free delivery service to a single address.

It is this potential that caught the eye of tech investor and ex-CEO of Dimension Data, Brett Dawson. Dawson has been making early investments into traditional business that have ‘seen the light’ insofar leveraging digital innovation to become pioneers in the fourth industrial revolution. “Brett invested in our business about 18 months ago and has made valuable contributions, both as a mentor and as someone with extensive knowledge of the world of e-commerce and digital technology,” concludes Shein. “His involvement will ensure that thousands more couples have fun putting their dream gift lists together without giving a second thought to the ‘behind-the-scenes’ logistics.” 

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