在Grab于2017年进入缅甸之后,这家乘坐电车的巨头打算跟进他们的电子钱包GrabPay的扩张,这是在这个正在进行中的东南亚收购战略中。
据“日经亚洲评论报”报道,GrabPay正在考虑缅甸与柬埔寨一起扩大其移动支付服务,同时可能扩大其在整个东盟国家的业务范围。此举将有可能使该国成为即将于2019年推出的即将推出的国际钱包到钱包汇款服务的地图。
目前Grab可能潜入两国并没有明确的时间表。
然而,缅甸肯定有一个更大的电子钱包应用程序的潜在用例,尽管其人口为5340万,卡片普及率仅为2%,银行人口徘徊在惨淡的5%左右。然而,缅甸95%的人口拥有手机。
通常类似的市场容易受到电子钱包革命的影响。
GrabPay将采用已经由本地移动支付播放器铺设的路径,如MyPay,TrueMoney,MyKyat和其他各种。还有Wave Money,由现任Telenor拥有,将成为GrabPay的有力竞争者。
原文
GrabPay Mobile Wallet Will Likely Hit Myanmar in 2019
After Grab’s launch into Myanmar in 2017, the ride-hailing giant intends to follow-up with the expansion of their e-wallet GrabPay, in the ride-hailing giant’s ongoing Southeast Asia takeover strategy.
GrabPay is considering Myanmar alongside Cambodia for expansion of its mobile payments service, along with a potential expansion of its range of business throughout ASEAN countries, as reported by Nikkei Asian Review. The move into Myanmar will likely also put the country on the map for the upcoming international wallet-to-wallet remittance service slated for launch in 2019.
There is no definite timeline for Grab’s potential foray into both countries for now.
Image Credit: Edited from this photo by Monash Malaysia Library
However, Myanmar certainly has a bigger potential use case for an e-wallet app as despite its 53.4 million population, card penetration is only at 2%, and banked populations hover around a dismal 5%. Yet, 95% of Myanmar’s population own a mobile phone.
It is usually similar types of markets that are susceptible for a e-wallet revolution.
GrabPay would tread a path that has already been paved by local mobile payment players such as MyPay, TrueMoney, MyKyat, and a variety of others. There is also Wave Money, which is owned by an incumbent Telenor that will be a big contender for GrabPay.