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Bumble与Gen.G战队第一支全女性战队签署协议!|出海美国游戏岛群第15期

2019-08-07 22:09:07

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电子竞技Gen.G宣布了他的第一支全女性战队,这是一项协议的一部分,其中包括来自社交/约会应用Bumble的冠名赞助。这笔交易的条款没有透露,Gen将为所有女性职业成员以及一些在游戏领域有影响力的人士编制一份名单。

 

Bumble的应用程序在约会应用程序中是独一无二的,因为他的设置方式是只有女性可以与他们匹配的男性进行第一次接触。Bumble和快船签了一份关于球衣的合同。该公司与Gen.G的资产包括球衣标识植入、社交和数字广告机会、联合品牌活动和直播流媒体,以及Gen.G洛杉矶培训机构的一个品牌流媒体室。Bumble还将与Gen.G合作开发品牌商品,并在其应用程序中添加一个游戏徽章,让用户在个人资料中显示他们对游戏的喜爱程度。

 

Tinder的联合创始人Whitney Wolfe于14年末推出了这款应用,在150个国家都可以使用。这款应用将与运营着一个由女性玩家和主播组成的网络的Gen.G执行总裁兼玩家Kristen“KittyPlays”Valnicek合作。

 

新一代:Gen.G的首席执行官Chris Park说:“Gen.G的一个重要核心任务是为游戏社区的新兴市场提供发言权和支持我们认为的内容,部分原因是我们相信今天的游戏玩家社区比很多人意识到的更大,并且发展的更快。赋予女性权力,在整个游戏领域创造新的平台和机会,是开放社区的关键部分,不仅要向世界展示这个社区有多大,还要向世界展示它可以多么有活力。”

 

这是Bumble在电子竞技领域的第一笔交易,Bumble表示,它在全球拥有超过6500万用户。Gen.G公司控制着首尔王朝战队在《守望先锋》联赛中的表现,最近从包括演员Will Smith在内的投资者那里筹集了4600万美元。

 

英文:

Bumble Signs Sponsorship Deal With All-Women Gen.G Team

 

Esports team Gen.G today announced its first all-female team as part of a deal that includes title sponsorship from networking/dating app Bumble. Terms were not disclosed for the deal, which will see Gen.G put together a roster of all-women pro Fortnite players, plus some gaming influencers. 

 

Bumble’s app is unique among dating apps in that it is set up in a way where only women can make first contact with men who they match with. Bumble has a jersey patch deal with the Clippers. Its assets with Gen.G include jersey logo placement, social and digital ad opportunities, co-branded events and live streams and a branded streaming room at Gen.G’s L.A. training facility. Bumble will also develop co-branded merchandise with Gen.G and has added a gaming badge to its app to let users show their affinity for gaming on their profiles. 

 

The app, which was launched by Tinder co-Founder Whitney Wolfe in late ’14 and is available in 150 countries, will partner with Gen.G exec and player Kristen “KittyPlays” Valnicek, who runs a network of female gamers and streamers. 

 

NEW GENERATION: Gen.G CEO Chris Park said of the deal: “An important core mission of Gen.G is to give voice to and support what we view as emerging segments of the gaming community, in part because we believe the community of gamers today is bigger than a lot of people realize and is growing quicker to larger heights than a lot of people realize. The empowerment of women and creating new platforms and opportunities throughout the gaming space is a critical part of opening up the community and showing the world not just how big it is but how vibrant it can be.” 

 

This is the first deal in esports for Bumble, which says it has more than 65M users across the world. Gen.G, which controls the Seoul Dynasty team in the Overwatch League, recently raised $46M USD with investors, including actor Will Smith.

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