遮罩层
修改话题
  • 首页
  • 出海导航
  • 出海岛群
  • 出海服务
  • 出海榜单
  • APP下载
  • 中文站
文莱电商
文莱电商介绍,出海文莱电商指南
1 14351664
关注
分享

一份文莱电子商务报告!|出海文莱电商岛群第1期

2019-07-31 21:26:28

查看 111549 回复 0


登蓝船www.zgchdh.cn,线上助力全球企业的海外市场开拓。
免费对接出海相关需求或资源,请添加官方微信号:BlueBoat_Global


2000年,文莱颁布了电子交易商业守则。《电子交易法》(第196章)以《联合国国际贸易法委员会(贸易法委员会)电子商务示范法》和《新加坡电子交易法》为依据。新加坡法大量借鉴美国统一电子交易法,旨在鼓励企业和消费者对电子商务的信心,并为买方和卖方提供法律保护。

文莱AITI负责促进该国2000年电力交易订单及其电子商务和市场创造部门下的电子商务机会。

当前市场趋势

随着文莱人越来越多地使用移动和互联网功能,电子商务越来越受欢迎。然而,电子商务仍然主要集中在旅游业。国家航空公司皇家文莱航空公司提供在线预订系统。许多酒店还提供电子预订服务,其中一些是通过位于文莱以外的企业对企业电子支付服务签订的。

国内电子商务(B2C)

随着文莱企业家尝试通过社交媒体和网站进行销售,电子商务在国内还是一个新生事物。与零售业相比,食品和饮料行业的许多企业表现良好,而在零售业中,文莱人仍然喜欢亲自检查物品。

跨境电子商务

近几年来,随着亚马逊和eBay等全球网站以及新加坡和马来西亚等邻国提供直航文莱的网站的普及,网上购物的增长被视为一种趋势。

B2B电子商务

由于许多本地电子商务平台仍处于国内试验阶段,一个本地电子商务平台“立方路口”最近与香港电子商务和物流公司合作签订协议,成为该地区空运货物的战略转运中心。

电子商务服务

文莱市场小,电子商务服务主要限于旅游预订和食品配送。

电子商务知识产权

如《保护知识产权》所述,电子商务公司和企业的产品和服务应获得Bruipo专利或商标。

流行的电子商务网站

文莱皇家航空公司

Naindah.com–网上购物

Babakimpo–网上购物

网上支付

文莱的外资和本地银行提供安全的支付网关、银行转账服务和一系列全球通用的借记卡/信用卡,可用于安全的在线交易。文莱中央银行公布了数字支付生态系统发展的数字支付规划。

移动电子商务

在过去的几年里,文莱政府和私营企业已经开始开发应用程序,为客户提供移动便利。目前,很受供应商(如银行)的欢迎。

数字营销

尽管文莱私营企业大力利用传统的营销渠道,如广播、广告牌和宣传册,但也使用社交媒体、短信爆炸和在线广告牌等数字营销渠道,以达到其潜在市场。

重大采购假期

文莱的主要购物节日是在中国的新年和哈里拉季节。

社会化媒体

文莱拥有全球第四大社交媒体普及率,占总人口的95%,2018年《全球社会概况报告》的数据表明,Facebook和Instagram经常被用作数字营销渠道。

 

In 2000, Brunei enacted a commercial code for electronic transactions. The Electronic Transactions Act (Chapter 196) is based on the United Nations Commission on International Trade Law (UNCITRAL) Model Law on Electronic Commerce and the Singapore Electronic Transactions Act. The Singapore Act draws heavily from the U.S. Uniform Electronic Transactions Act and aims to encourage business and consumer confidence in e-commerce and provide legal protection for both the buyer and seller.

The Brunei AITI is responsible for promoting e-business opportunities under both the country’s 2000 Electric Transactions Order and its E-Business and Market Creation Unit.

Current Market Trends

As Bruneians have gained increased access to mobile and internet capabilities, e-commerce has grown in popularity.  E-commerce, however, is still largely concentrated in the tourism sector. Royal Brunei Airlines, the national air carrier, provides an online reservation system. Numerous hotels also provide e-booking services, some of which are contracted through business-to-business e-payment services located outside of Brunei.

Domestic eCommerce (B2C)

E-commerce is new domestically as Brunei entrepreneurs experiment with selling via social media and websites. A number of businesses in the food and beverage industry perform well in comparison to retail businesses where Bruneians still prefer to personally inspect items. 

Cross-Border eCommerce

An increase in online shopping has been seen in the last few years as global websites such as Amazon and eBay increase in popularity, as well as those from neighboring countries such as Singapore and Malaysia which offer direct shipping to Brunei.

B2B eCommerce

As many local e-commerce platforms are still in its domestic trial stage, one local e-commerce platform, Cube Junction, recently signed an agreement with Hong Kong e-commerce and logistics company AFL Logistics to become a strategic transshipment hub for air cargo in the region.

eCommerce Services

With the small market, e-commerce services provided in Brunei is limited to mainly travel bookings and food delivery

eCommerce Intellectual Property Rights

Ecommerce companies and businesses are advised to have their products and services patented or trademarked with BruIPO as stated in Protecting Intellectual Property.

Popular eCommerce Sites

Royal Brunei Airlines

Naindah.com – Online Shopping

Babakimpo – Online Shopping

Online Payment

Foreign and local banks in Brunei offers secure payment gateways, bank transfer services, and a range of globally accepted debit/credit cards which can be used for secure online transactions. Brunei’s Central Bank published its Digital Payment Roadmap for the development of the digital payment ecosystem.

Mobile eCommerce

In the past few years, the Brunei government and private companies has ventured into developing apps to provide clients with mobile convenience. Currently, this is seen to be very popular with service providers such as banks.

Digital Marketing

Despite the strong utilization of traditional marketing channels such as radio, billboards and brochures, Brunei private companies have also use digital marketing channels such as social media, text message blasts and online billboards to reach their potential market.

Major Buying Holidays

The major buying holidays in Brunei are during the Chinese New Year and Hari Raya seasons.

Social Media

Brunei has the fourth highest social media penetration worldwide with 95% of the total population, according to the new Digital in 2018 We Are Social Global Overview report. Facebook and Instagram are frequently used as digital marketing channels.


回复(0)

分享

添加评论

全部评论(0条)

文莱电商

话题 1 关注 14351664

话题推荐


蓝船出海(Blue Boat Global),一个专注于(物)互联网属性公司拓展海外市场的B2B出海服务社区
,致力于成为企业拓展海外市场的B2B出海服务平台。
蓝船出海服务社区有2700+,主要覆盖金融科技、游戏、电商、AI智能、
区块链、海外房产、海外医疗、海外时尚业、海外电子烟、海外旅游业、
海外app、物联网、汽车、海外留学教育、海外KOL等15大领域,为公司
拓展海外市场提供交流与指导。

©2017中国出海导航    沪ICP备17019875号-1,AII Rights Reserved Powered By 蓝船出海 www.zgchdh.cn