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一份马来西亚电子商务报告!|出海马来西亚电商岛群第6期

2019-07-30 20:47:08

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https://www.entrepreneurcampfire.com/ecommerce-malaysia/

      电子商务正在马来西亚兴起。根据马来西亚统计局的数据,马来西亚的电子商务增长率预计将从2016年的10.6%增长到2020年的20.8%。         

      马来西亚是东南亚互联网渗透率最高的国家之一,为85.7%,手机渗透率接近140%,已成为该地区增长最快的新兴电子商务新兴市场之一。             

      自eBay马来西亚和乐龙等先锋市场成立以来,马来西亚的电子商务发展势头迅猛。     

       如今,马来西亚的电子商务馅饼已经成熟,拥有最高的互联网和移动渗透力、发达的物流基础设施和受过教育的在线购物者。      

        目前,Lazada是最大的电子商务市场,移动第一购物者紧随其后。综合起来,他们估计每月拥有6000万用户。     

         此外,像数字自由贸易区(DFTZ)这样的政府举措推动了该国跨境电子商务的发展。马来西亚的卖家有机会出口到中国、新加坡、泰国、印度尼西亚和菲律宾等国家。              尽管,随着政府的最近变化,关于电子商务的发展还有很多有待观察,这些发展是由前一届政府建立的。      

        在中国,市场在11.11光棍节和12.12光棍节期间的销量最大,这两个活动都是在中国首次普及的。除此之外,以美国为灵感的“黑色星期五”和我们当地的“我的网络销售”也成为推动网上销售高于正常水平的关键因素。          

       马来西亚的购物者大多通过手机购物。但在市场和电子商务网站等正规渠道上,约三分之一的马来西亚人更喜欢通过Facebook和Instagram等社交媒体渠道购物。航班、酒店和音乐是马来西亚人最受欢迎的在线购物。      

        现在,创业的机会很多,即使只有很少的资本。

E-commerce is taking off in Malaysia. According to the statistics department of Malaysia, the e-commerce growth rate in Malaysia is expected to grow from the 10.6% in 2016 to 20.8% by 2020.

With one of the highest internet penetrations in Southeast Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging e-commerce emerging markets in the region.

Malaysia’s e-commerce landscape has grown a lot since the inception of pioneer marketplaces like eBay Malaysia and Lelong.

Now, with one of the highest internet and mobile penetrations, a developed logistics infrastructure and an educated population of online shoppers, Malaysia’s e-commerce pie is ripe for the taking.

At present, Lazada is the biggest e-commerce marketplace with the mobile-first Shopee trailing close behind. Combined, they command an estimate of 60 million users a month.

Further, government initiatives like the Digital Free Trade Zone (DFTZ) have bolstered cross-border e-commerce growth in the country. Sellers in Malaysia have the opportunity to export to countries like China, Singapore, Thailand, Indonesia, and the Philippines.

Although, with the recent change in government, much is left to be seen about the e-commerce developments that have since been established by the previous government.

Locally, marketplaces drive the most sales during 11.11 Singles Day and 12.12, both campaigns of which have first been popularised in China. Other than that, American-inspired Black Friday and our local MyCyberSales have also been pivotal in driving higher than normal sales to online sellers.

Malaysian shoppers do most of their shopping through mobile phones. But on top of formal channels like marketplaces and e-commerce websites, about a third of Malaysians prefer shopping through social media channels like Facebook and Instagram. Flights, hotel, and music are some of Malaysians’ most popular online purchases.

Now, there are many opportunities to start a business, with even a small amount of capital.


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